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Case study · Graphic Design
A manufacturer replaced mismatched labels and boxes with one identity that reads clearly on shelves and in warehouses.
The challenge
The manufacturer had grown through several product ranges, each with its own box style and label. On a shelf or in a warehouse, the products did not look like they came from one company, and similar items were easy to mix up.
Packaging has practical limits. Labels need safety text, barcodes and handling marks, and printers have color and material restrictions. The new look had to work in real print runs, not just on a screen.
Our approach
We collected every box, label and carton, then talked with sales and warehouse staff about what confused customers and slowed picking.
We developed a refreshed logo, color and type system that worked on dark cartons, small labels and large shipping boxes alike.
We designed a flexible layout for all ranges, checked it with the printer on real material, and corrected colors before the full production run.
We delivered print-ready files and a brand guide, so internal staff and suppliers could extend the system to new products without our help.
What we built
A logo, color palette and typography that hold up in print.
One flexible template for boxes, cartons and labels across all ranges.
Product name, variant, safety text and barcode placed in a fixed order.
Simple rules and print-ready files for staff and suppliers.
What changed
Every range now reads as one brand on shelves, in catalogues and in the warehouse.
A consistent label order helped warehouse staff find the right variant faster.
New products follow the template, so launches no longer need a fresh packaging project.
Technology
Keep reading
A pitch deck investors can follow quickly
Crews hear about faults before customers do
Orders reach dispatch without re-keying
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