Influencer Strategy & Campaign Goals
We define objectives, audience, platforms and budget up front, so creator partnerships support brand awareness or sales goals you can measure.
- Campaign strategy
- Goals & KPIs
Digital Marketing & Growth
Influencer Marketing Services
We shortlist creators by audience fit, handle outreach, briefs and contracts, and track posts through to trackable links and codes, so you see what each partnership delivers.
- Creator vetting
- Outreach & contracts
- Briefs & approvals
- Tracked links & codes
- Years of delivery
- 8+
- Years of delivery
- Projects shipped
- 350+
- Projects shipped
- Clients across US, UK, AU & SG
- 200+
- Clients across US, UK, AU & SG
What’s included
Everything You Need to Run Creator Partnerships That Work
We find, vet, brief and manage creators, then measure what their content delivers for your brand.
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Influencer Discovery & Audience Vetting
We shortlist creators whose followers match your buyers, checking engagement quality and brand fit before you commit budget.
- Creator shortlist
- Vetting report
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Outreach, Negotiation & Contracts
We handle outreach, rates and agreements, so terms, usage rights and deliverables are clear before any content goes live.
- Creator contracts
- Rate negotiation
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Creative Briefs & Content Guidelines
We give creators clear briefs that protect your brand while leaving room for content their audience trusts.
- Creative briefs
- Brand guidelines
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Campaign Management & Content Approval
We coordinate timelines, review drafts and keep posts on schedule, so campaigns launch smoothly without chasing creators.
- Content calendar
- Approval workflow
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Disclosure & Usage Rights Compliance
We make sure sponsored posts carry proper disclosures and agreed usage rights, helping you stay within advertising rules.
- Disclosure checklist
- Usage rights log
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Influencer Campaign Reporting & ROI Review
You get reports on reach, engagement, tracked clicks and conversions per creator, so you know who to work with again.
- Campaign report
- Creator scorecard
Need something specific?
Why Kramate
Why Business Owners Choose Kramate for Influencer Marketing
We check the people before you spend a cent with them.
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We Check Followers Are Real
Instead of
paying for fans that are not real
With Kramate
We look at each creator's audience before you agree to work with them.
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You Approve the Shortlist
Instead of: creators picked without your say
With Kramate: You choose from a short list we explain, and you can say no to any name.
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Clear Terms in Writing
Instead of: unclear deals and last-minute extra costs
With Kramate: Price, dates and what the creator will post are agreed in writing first.
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Posts Follow the Rules
Instead of: sponsored posts that break advertising rules
With Kramate: We remind creators to mark paid posts clearly so your brand stays safe.
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One Contact for All Creators
Instead of: chasing many people yourself
With Kramate: We handle the back and forth, and you hear from us through daily updates if you wish.
Our approach
How We Run Your Influencer Marketing, Step by Step
We find the right creators, agree clear terms and track what each one brings.
7 clear steps 7 deliverables you keep
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Brief & Budget
We agree what the campaign should do, such as awareness or sales, plus budget and brand rules.
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Creator Research
We search for creators whose audience matches your buyers and check their past posts and followers.
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Creator Shortlist
We narrow the list to the best fits and share rates, audience details and sample work.
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Terms & Contracts
We agree deliverables, dates, usage rights and payment with each creator in writing.
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Draft Sign-Off
Creators send drafts and we check them against your brief, so you can approve before posting.
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Go-Live & Tracking
Posts go live on the agreed dates with tracking links and codes to show what each creator drives.
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Campaign Wrap-Up
We report reach, engagement and sales by creator, and note who is worth working with again.
Tools & technologies
Technologies We Use for Influencer Marketing
Creator discovery, campaign management and link tracking tools keep partnerships measurable.
- Instagram: Visual platform for brand content, creators and shoppable posts.
- TikTok Ads: Short-video advertising to reach younger and fast-growing audiences.
- YouTube: Video platform for brand content and video advertising.
- Pinterest: Visual search platform where shoppers discover and save products.
- Twitch: Live-streaming platform for creator partnerships and community reach.
- Upfluence: Finds and manages creators and tracks campaign results.
- Modash: Searches and vets creators by audience and engagement quality.
- Hootsuite: Schedules posts and monitors conversations across social accounts.
- Airtable: Flexible database for tracking creators, leads and content pipelines.
- Notion: Shared workspace for roadmaps, decisions and documentation.
- Google Sheets: Shared spreadsheets for plans, reports and quick data checks.
- Bitly: Short, trackable links that show which posts and partners drive clicks.
- Google Analytics: Shows how visitors find and use your website and apps.
- Linktree: Single link page that routes social followers to key offers.
- Google Tag Manager: Manages tracking tags without changing website code.
Expert guide
Influencer Marketing Services: A Complete Guide for Businesses
Influencer marketing services connect your brand with creators whose audiences already trust their opinions, then manage the relationship from first contact to final report. The work covers finding suitable creators, vetting them, briefing, contracts, content approval, disclosure and measurement.
It is easy to buy reach and hard to buy fit. A creator with a modest following who genuinely uses your type of product will often serve a brand better than a famous account with no connection to it.
This guide covers creator tiers, a vetting checklist, contract and rights terms, disclosure rules in the USA, UK and Singapore, measurement and budgeting. We cannot promise sales or audience growth from any campaign, and you should be cautious of providers who do.
What influencer marketing services cover
Managed influencer marketing services usually include campaign planning, creator research, outreach and negotiation, contracts, content briefs, approvals, publishing schedules, usage-rights management and reporting. Some firms also run paid amplification of creator posts.
Influencer work suits products that are visual, experiential or easy to demonstrate, and brands whose buyers follow creators in a niche. It suits poorly when your product needs long technical evaluation by a committee, though B2B creators on professional networks are a separate and growing case.
Creator tiers and partnership models
| Tier | Typical strengths | Watch for |
|---|---|---|
| Nano and micro creators (small, close audiences) | Niche trust, high conversation with followers, easier relationships | More partners to manage; uneven production quality |
| Mid-tier creators | Balance of reach and professional production | Fees rise; audiences can be mixed |
| Large creators and public figures | Wide awareness and strong storytelling | Weaker fit to niche products; approval takes longer |
| Employee and customer advocates | Authentic voices and low cost | Needs guidelines; disclosure still applies |
Partnership models vary: a one-off sponsored post, a longer ambassador agreement, product gifting, affiliate arrangements, or creator-made content that you run as your own ads. Each changes who owns the content and how results are measured.
How to vet creators before you commit
Follower counts are easy to read and easy to distort. A short manual review often tells you more than any tool score.
- Audience fit: ask for audience location, age range and interests from the creator’s own analytics screens.
- Content fit: read recent posts, comments and past sponsored content to judge tone and honesty.
- Authenticity signals: look for real conversations in comments, not only generic emojis and repeated phrases.
- Brand safety: check past statements and associations against your values.
- Professionalism: reliability in earlier partnerships and clarity about deliverables.
Platform tools help here. Meta Business Help (opens in a new tab) documents partnership and branded content features, and LinkedIn Marketing Solutions Help (opens in a new tab) covers sponsored content for professional audiences.
Briefs, contracts and content rights
A good brief gives the creator room to speak in their own voice while fixing what matters: the message, mandatory claims, what must not be said, the format, dates and the disclosure wording. Over-scripted posts tend to look like adverts and reduce trust.
The contract should answer questions that are costly to settle later:
- Deliverables, dates and revision rounds.
- Who approves content, and how long approval may take.
- How long the content stays live, and whether the creator may delete it.
- Rights to reuse the content on your channels or in paid ads, for how long and where.
- Exclusivity, if any, against competitors.
- Required disclosure and what happens if it is missing.
- Payment schedule, and what applies if work is not delivered.
Content you reuse in advertising can feed social media marketing, performance marketing and social creative design, so confirm those rights in writing at the start.
Disclosure and advertising rules by market
The brand is responsible for how creators present the relationship, not only the creator. Build disclosure into the brief and check posts before and after they go live. Treat the list below as a starting map and confirm details with legal counsel.
- USA: the FTC Endorsement Guides Q&A (opens in a new tab) explains when a material connection, such as payment or free product, must be clearly disclosed.
- UK: the UK Advertising Codes (opens in a new tab) require marketing communications to be obviously identifiable as ads.
- Singapore: the Singapore Code of Advertising Practice (opens in a new tab) sets standards for advertising, including content posted through influencers.
- Australia: advertising self-regulation and consumer law apply to sponsored posts, so check current requirements locally.
Measuring influencer campaigns
Decide the objective first, since awareness, consideration and sales need different measures. Awareness might use reach and saves, consideration might use link clicks and branded search, and sales might use unique codes, tracked links and post-purchase surveys.
Attribution is imperfect. Many people see a creator’s post and buy later through another route, so combine tracked links with a short “how did you hear about us” question. Set up conversion events in Google Analytics (opens in a new tab) before launch, and see marketing analytics services if reporting spans several channels.
Industry use cases
- Consumer products: gifted-product partnerships with niche creators who show everyday use.
- Software: practitioner creators running honest walkthroughs and comparisons on video platforms.
- Travel and hospitality: destination creators producing content a venue can reuse under agreed rights.
- Professional services: partner experts presenting on LinkedIn with clear disclosure of the commercial link.
These are illustrative examples, not Kramate client results.
Cost factors and how to plan a budget
Creator fees vary widely and are negotiated, so no honest guide can give a standard rate. The factors that drive total cost are:
- Creator tier, niche and demand.
- Number and type of deliverables, such as short video, long video or stories.
- Usage rights, duration and exclusivity.
- Product costs for gifting and shipping.
- Agency management time and reporting.
- Paid amplification of the content.
Commercial models include fixed fees, performance-linked fees, product-only gifting and ongoing retainers. A sensible plan starts with a small pilot across a few creators, reviews what the audience responded to, and then concentrates spend on what worked.
How to choose among influencer marketing services partners
- A transparent vetting method that does not rely only on follower counts.
- Disclosure built in to briefs, contracts and checks.
- Clear fee structure, showing creator payments separately from management fees.
- Rights and ownership spelled out for each piece of content.
- Honest reporting, with no guaranteed sales.
- Existing creator relationships that you can verify, plus willingness to use creators you already know.
How Kramate delivers influencer marketing
We assign a dedicated project manager and post daily updates in Slack or Teams. Every two weeks you see a demo or progress review covering shortlists, drafts and results so far. Detailed discussions begin after an NDA, and all intellectual property in deliverables transfers to you. Free consultation comes first, followed by a detailed estimate within 24 hours, with fixed-price, dedicated-team or hourly engagement. Our working steps are described in our approach.
Frequently asked questions
How do I find the right influencers?
Start with your own customers and the creators they already follow. Then review audience data, recent content and comment quality for fit. A short list of well-matched creators beats a long list chosen by follower count.
What are the FTC influencer disclosure rules?
In the USA, a material connection between brand and creator, such as payment or free products, should be clearly and conspicuously disclosed. The FTC’s published guidance gives examples. Brands should monitor posts, not leave this solely to creators.
How do I brief an influencer?
Share the goal, key message, mandatory facts, forbidden claims, format, dates and disclosure wording, then let the creator use their own voice. Provide examples of what you like and agree the approval process in advance.
How is influencer marketing measured?
Match measures to the objective: reach and saves for awareness, tracked clicks for consideration, and codes or surveys for sales. Expect imperfect attribution and combine several signals instead of relying on one.
Who owns influencer content?
By default, the creator usually owns it. If you want to reuse it in your ads or on your site, the contract must grant those rights, with scope, duration and territory stated clearly.
Are micro-influencers better than large creators?
Not always. Smaller creators often have closer audience relationships and niche fit, while larger ones provide awareness. The right mix depends on your objective, product and ability to manage many partnerships.
Sources and further reading
- FTC Endorsement Guides: What People Are Asking (opens in a new tab)US FTC
- The UK Advertising Codes (opens in a new tab)UK ASA
- Singapore Code of Advertising Practice (opens in a new tab)ASAS Singapore
- Meta Business Help Centre (opens in a new tab)Meta
- LinkedIn Marketing Solutions Help (opens in a new tab)LinkedIn
- Analytics Help (opens in a new tab)Google
FAQ
Frequently asked questions
Costs depend on how many creators you work with, their audience size and niche, content types, usage rights and campaign length. Management time for sourcing, contracts and approvals also counts. Creator payments are separate from our service fee. We give a no-obligation estimate within 24 hours.
We start with your brief and budget, research creators, and send you a shortlist. After contracts and draft approval, posts go live and we track results, then review the campaign. Engagement shows quickly, while sales impact may take longer. We do not promise specific reach or revenue.
That depends on the contract, and we write the terms clearly. Kramate signs an NDA before detailed discussions, and we negotiate usage rights so you know where and how long you can reuse content. Campaign reports, briefs and contracts are transferred to you as deliverables.
Yes. If you already have relationships with creators, we can handle briefs, contracts, approvals and reporting for them, and add new creators where useful. We also fit around your social team, brand guidelines and approval process, so nothing is posted without your sign-off.
We review audience location, engagement quality, comment patterns, growth history and past brand work. We look for signs of bought followers or engagement groups. No check is perfect, so you approve the shortlist before we make any offers, and we explain our reasoning for each creator.
Prepare campaign goals, a budget range, brand guidelines, key messages, and any must-avoid topics. Decide how you will measure success, such as sales codes or link clicks. Share past partnerships too. A clear brief helps creators produce content that fits your brand and your buyers.
Paid or gifted posts generally need clear disclosure, and the rules differ across the USA, UK, Australia and Singapore. We build disclosure requirements into every brief and contract and check drafts before they go live. This is not legal advice, so confirm specifics with your own counsel.
Ask how they vet creators, who manages contracts and how they report results. Make sure you approve every creator and every draft. Be cautious of agencies promising viral reach or fixed returns. A good partner is open about fees, rights and risks.
Taking new projects
Let’s talk about your Influencer Marketing Services needs
Tell us about your project and get a free consultation and estimate within 24 hours.
- We reply within 4 business hours A real consultant reads your brief — no bot, no queue.
- 30-minute discovery call We dig into goals, constraints and budget. NDA signed on request.
- Proposal in 24 hours Scope, timeline, team and price — clear enough to decide on.
NDA on request You own the IP No obligation Free estimate