Content Review & Document Structure Planning
We review your draft and plan sections, headings and callouts so long content reads easily and keeps readers engaged.
- Structure plan
- Content notes
Graphic Design & Creative Services
E-book & Whitepaper Design Services
We lay out e-books, whitepapers and reports with strong typography, charts and branded cover pages, delivered as accessible PDFs and editable files that support your lead generation.
- E-book layout
- Whitepapers & reports
- Charts & callouts
- Accessible PDFs
- Years of delivery
- 8+
- Years of delivery
- Projects shipped
- 350+
- Projects shipped
- Clients across US, UK, AU & SG
- 200+
- Clients across US, UK, AU & SG
What’s included
Everything You Need to Publish E-books and Whitepapers That Generate Leads
We structure, design and format your long-form content into polished downloads built to capture leads and build authority.
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Cover Design & Layout Concepts
We design a compelling cover and sample spreads for approval, so your content looks credible before the first page.
- Cover design
- Sample spreads
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E-book Interior Layout & Typesetting
We typeset every page with clear typography, grids and pull quotes that make reading comfortable and professional.
- Interior layout
- Style sheets
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Whitepaper Charts, Diagrams & Callouts
We design charts, diagrams and highlight boxes that make research and technical arguments easier to grasp.
- Custom charts
- Callout boxes
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Lead-Capture Pages & CTA Placement
We place calls to action and design landing page graphics, helping each download turn readers into enquiries.
- CTA pages
- Landing graphics
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Interactive PDF & Mobile-Friendly Formats
We produce accessible PDFs with live links and navigation, plus mobile-friendly versions for readers on any device.
- Interactive PDF
- Mobile version
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Series Templates & Content Repurposing
We build templates for future reports and turn content into infographics and posts, extending the value of each asset.
- Series templates
- Repurposed snippets
Need something specific?
Why Kramate
Why Business Owners Choose Kramate for E-books and Whitepapers
Long documents that people actually finish reading.
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We Make Long Pages Easy to Read
Instead of
dense pages readers give up on
With Kramate
We break up text with headings, boxes and pictures so readers keep going to the last page.
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Built to Win New Contacts
Instead of: downloads that never lead to a sale
With Kramate: We design the sign-up page and the final call to action along with the document.
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We Work With Unfinished Text
Instead of: waiting until every word is final
With Kramate: You can send rough text, and we fit it to the layout and flag any gaps.
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Reads Well on Any Screen
Instead of: files that look tiny on a phone
With Kramate: We check the file on a phone, a tablet and a laptop before we hand it over.
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Know the Price Before We Begin
Instead of: estimates that change halfway through
With Kramate: A detailed estimate arrives within a day of the free chat, with a fixed price paid by milestone.
Our approach
How We Design Your E-book or Whitepaper
We turn your long content into a document that is easy and inviting to read.
7 clear steps 7 deliverables you keep
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Manuscript Read-Through
We read your text, break it into clear chapters and headings, and flag where visuals would help.
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Cover Ideas
We design a few cover options and sample inside pages, so you can pick a look first.
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Page Layout
We set your text in readable columns, with consistent headings, quotes and page numbers throughout.
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Charts & Highlights
We turn data into charts and diagrams, and highlight key points in boxes that readers can scan.
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Download Page Design
We design the page and button where readers get the file, so it is easy to request.
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Proof Rounds
You send your edits, we apply them, and we recheck spacing, page breaks and links.
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Formats & Series Kit
We export a print PDF and a phone-friendly one, plus a template to reuse for the next title.
Tools & technologies
Technologies We Use for E-book & Whitepaper Design
Long-form layout tools, charts and landing pages that turn readers into leads.
- Adobe InDesign: Page layout for brochures, catalogues, e-books and reports.
- Adobe Illustrator: Vector artwork that stays sharp at any size.
- Adobe Photoshop: Retouching and image compositing for polished visuals.
- Figma: Design tool for dashboard wireframes and layouts approved before build.
- Google Sheets: Shared spreadsheets for plans, reports and quick data checks.
- Excel: Spreadsheets many back-office processes still depend on.
- D3.js: Builds fully custom, interactive charts that run in the browser.
- Adobe Acrobat: Print-ready PDFs with accurate fonts and colours.
- Google Fonts: Free web fonts for consistent typography.
- Envato Elements: Licensed templates, music and stock assets.
- HubSpot: CRM for sales, marketing and customer service.
- WordPress: Content management system for websites, blogs and landing pages.
- Webflow: Visual website builder for fast, designed landing pages.
- Mailchimp: Builds email campaigns, audiences and simple automations.
Expert guide
E-book and Whitepaper Design Services: A Complete Guide for Businesses
E-book and whitepaper design services turn expertise into long-form documents that people read, share and act on. The design job is not decoration. It is making a dense argument easy to scan, making charts honest and readable, and delivering the file in a format that works on the reader’s device.
This guide separates the two document types, compares the file formats, shows how structure and layout guide a reader, covers accessibility and data visualization, and explains the licensing and legal points that often come up after a document is published.
It also covers regional points for the USA, UK, Australia and Singapore, the main cost factors, and how to choose a partner who delivers editable source files and accessible output.
E-book and whitepaper design services: choosing the right document
The terms overlap, but the jobs differ, and the design should follow the job.
| Factor | Whitepaper | E-book |
|---|---|---|
| Purpose | Argue a position or explain a solution to a decision maker | Teach a topic or guide a process |
| Tone | Formal, evidence-led | Conversational, practical |
| Typical structure | Problem, analysis, approach, conclusion | Chapters, checklists, examples |
| Layout style | Restrained, text and diagrams | Visual, with callouts, templates and illustrations |
| Reader stage | Evaluating options | Learning, earlier in the journey |
Length should follow the argument, not a page target. A tight document that answers one question beats a long one that tries to answer ten.
Structure and layout that guide the reader
Most readers skim first and read second, so layout has to support both. A typical designed structure includes a cover that states the benefit, a short summary, clear numbered headings, pull quotes and callouts for key findings, charts that carry one message each, and a closing page with a single next step.
- Grid and margins. A consistent column grid keeps pages orderly and lets text and visuals align.
- Typography. A readable body size, comfortable line length and a clear heading scale. Limit the typeface families to two.
- Whitespace. Dense pages feel like homework. Give diagrams room.
- Navigation. Contents list, running headers and page numbers help readers return to a section.
- Branding. Apply brand guidelines consistently without letting the logo compete with the content.
The professional body AIGA (opens in a new tab) is a useful reference point for design practice. For research on how visual design influences usability and perception, see the Nielsen Norman Group visual design articles (opens in a new tab).
PDF, EPUB and web versions
Choose the format by how readers will use the document, then plan the layout for it. A fixed page layout and a reflowable one are different designs.
| Format | Strength | Limit |
|---|---|---|
| Fixed layout, prints well, easy to share and gate; ideal for designed whitepapers | Small phone screens require zooming unless pages are designed at screen size; accessibility depends on tagging | |
| EPUB | Reflowable text that adapts to any device and reading preference; defined by the W3C EPUB 3 overview (opens in a new tab) | Less control over exact layout; complex graphics need care |
| Web page | Searchable, linkable, easy to update and measure | Less portable; harder to read offline or file away |
| Slide-style PDF | Landscape pages that read well on screens | Awkward to print; less suited to long argument |
Many programs publish the PDF as the lead magnet and a web version for search, then add EPUB only when readers ask for it. Decide page size at the start. US Letter and A4 differ, so design for the region your audience prints in or choose a size that works for both.
Accessible e-books and whitepapers
An inaccessible document excludes readers and, in some sectors, can create legal risk for buyers who must use accessible materials. Plan for it from the start rather than repairing it at the end.
- Use a real heading structure and tagged reading order in the exported PDF.
- Meet text and chart contrast thresholds from WCAG contrast guidance (opens in a new tab).
- Add alt text to meaningful figures, and mark decorative ones, following the W3C images tutorial (opens in a new tab).
- Do not rely on color alone in charts; add labels, patterns or direct annotations.
- Set the document title and language, and use real lists and tables rather than visual imitations.
- Test with a screen reader before release.
The same document structure helps search engines and AI tools extract your argument correctly, so accessibility work also supports discoverability.
Charts and diagrams that stay honest
Charts carry the evidence of a whitepaper, so they are where credibility is won or lost. Each chart should make one point, state it in its title, label axes plainly and show where the data comes from.
- Start axes at zero for bar charts, and do not truncate to exaggerate a difference.
- Prefer direct labels over legends where possible.
- Cite the source and date beside every number you did not produce yourself.
- Use one color to highlight and neutral tones for context.
- Provide the underlying data or a text summary for readers using assistive tools.
A designer can only make good charts from good data. Supply sources and the claim each chart supports; related work is covered by infographic design.
Using the document for lead generation
A well-designed document is only half of a lead program. The landing page, form and follow-up determine whether the document finds readers. Ask a few questions before you gate it behind a form.
- Is the content valuable enough that a reader will trade contact details for it?
- Would an ungated version earn more links and shares, with a gated version for deeper material?
- Does the cover and landing page state the benefit in one line?
- Does the last page offer one clear next step?
Collecting personal data brings privacy duties; state clearly what you will do with it and how to opt out. For the wider program, see B2B lead generation and content marketing.
Rights, licensing and regional points for the USA, UK, Australia and Singapore
Long-form documents combine many third-party elements. Keep a log of each one and its license: stock photos, icons, fonts, charts adapted from other sources, and quotations. The U.S. Copyright Office (opens in a new tab) explains copyright basics, and open licenses described by Creative Commons (opens in a new tab) come with conditions such as attribution that must be followed.
- USA. Claims in marketing documents must be truthful and substantiated; the FTC guidance (opens in a new tab) is a starting point.
- UK. Marketing claims fall under the CAP Code (opens in a new tab). Moral rights, including attribution, can apply to contributors.
- Australia. Consumer law prohibits misleading conduct, and the same moral rights point applies to contributors.
- Singapore. Consumer protection and the Personal Data Protection Act affect claims and any lead data collected.
Confirm contract and copyright details with legal counsel, and make sure the agreement gives you rights to the layered source files, not just the PDF.
Cost factors and budget planning
Pricing for e-book and whitepaper design services follows page count and the number of designed elements on each page:
- Page count and layout density.
- Number of custom charts, diagrams and illustrations.
- Whether copyediting, content structuring or writing is included.
- Formats required: PDF, EPUB, web or all.
- Accessibility remediation and testing depth.
- Revision rounds, translated versions and later updates.
Commercial models include a fixed price per document and a retainer for a series. A reusable template makes later documents faster, so ask for one when you plan more than a single piece.
How to choose e-book and whitepaper design services
- Ask for samples of accessible PDFs, not only screenshots.
- Check experience with data visualization and technical content.
- Confirm that source files, templates and fonts licenses are included.
- Ask how updates will be handled after publication.
- Verify they can export EPUB or web versions if you need them.
- Agree on who supplies and checks every statistic.
How Kramate delivers e-book and whitepaper design services
After an NDA and a free consultation, you receive a detailed estimate within 24 hours. A dedicated project manager shares daily updates on Slack or Teams, and each two-week round closes with a progress review of pages designed so far. All intellectual property is transferred to you. The team overlaps four to six hours with US Eastern time and a full working day with the UK, Australia and Singapore, with fixed-price, dedicated-team and hourly options. Read more in our approach. Related: pitch deck design.
Frequently asked questions
What is the difference between an ebook and a whitepaper?
A whitepaper argues a position or explains a solution with evidence, for decision makers. An e-book teaches or guides, with a more conversational and visual style. The design, tone and length should follow that purpose.
Should an e-book be a PDF or an EPUB?
PDF keeps a fixed layout, prints well and suits gated downloads. EPUB reflows to any screen and suits long reading. Many teams publish PDF first and add EPUB only when readers request it.
How do I make an accessible PDF?
Start in the layout file with real headings, lists and tables, then export with tagging, set the title and language, add alt text, check contrast and test with a screen reader. Repairing a finished PDF is slower than building it right.
How long should a whitepaper be?
As long as it takes to answer one question well. Choose scope first, then let page count follow. Use a summary and clear headings so skimming readers get the main points.
Should I gate my e-book behind a form?
Gate it when the content is valuable enough to trade contact details for. Otherwise an open version may spread further. Either way, tell people how you will use their data.
How do I update a published whitepaper?
Keep the layered source files and a version log, date every edition, and replace the old file at the same address so links keep working. Make sure the contract gives you rights to the source files.
Sources and further reading
- AIGA, the professional association for design (opens in a new tab)AIGA
- Visual Design articles (opens in a new tab)Nielsen Norman Group
- EPUB 3 Overview (opens in a new tab)W3C
- Understanding Success Criterion 1.4.3: Contrast (Minimum) (opens in a new tab)W3C WAI
- Images Tutorial (opens in a new tab)W3C WAI
- U.S. Copyright Office (opens in a new tab)U.S. Copyright Office
- About CC Licenses (opens in a new tab)Creative Commons
- FTC Advertising and Marketing guidance (opens in a new tab)US FTC
- The UK Advertising Codes (opens in a new tab)UK ASA
FAQ
Frequently asked questions
Page count and complexity are the main factors. Charts, diagrams and custom illustrations take more time than text-led layouts. Others are cover design, interactive features such as links or forms, the number of formats needed, and whether we also format a long document supplied in rough form.
We usually set the template and cover direction first, then lay out the full content, then handle review and final export. Length depends on page count, how finished your copy is, and approval speed. Late content changes after layout are the most common cause of delay.
You do. Once the project is paid for, Kramate transfers the final PDF, the editable layout files and the cover artwork. We sign an NDA first, which matters for unreleased research. Licensed images and fonts follow their own terms, and we tell you which ones apply.
Yes. We work from your brand guide and can work with content supplied in Word, Google Docs or similar. We build reusable templates so future reports look consistent. If your team prefers to edit later, we can supply files in a format they can handle.
The standard is an accessible PDF with working links, optimised for screen reading. We can also prepare a print-ready version, and on request an EPUB for e-readers. Tell us where it will be shared, such as a gated landing page or email, so we choose the right file size.
Yes, often. Whitepapers tend to be formal, research-based and structured around arguments, so the design is restrained with clear headings and data visuals. E-books are usually more visual and relaxed, with a stronger cover and more imagery. We pick the layout style to suit the reader and purpose.
Have your final or near-final text, any data and charts, logos and brand colours. Decide whether it is gated, printed or only read on screen. Clean copy is the biggest time saver, because edits after layout take longer and can shift page breaks.
Typical issues are dense text, weak covers, unclear titles and no clear next step. Good design helps readers scan, find key points and act. We use clear hierarchy, readable type and calls to action, though the topic and promotion also affect whether people download.
Taking new projects
Let’s talk about your E-book & Whitepaper Design Services needs
Tell us about your project and get a free consultation and estimate within 24 hours.
- We reply within 4 business hours A real consultant reads your brief — no bot, no queue.
- 30-minute discovery call We dig into goals, constraints and budget. NDA signed on request.
- Proposal in 24 hours Scope, timeline, team and price — clear enough to decide on.
NDA on request You own the IP No obligation Free estimate