Chatbot Strategy & Conversation Mapping
We identify the questions and tasks your bot should own, then map conversation flows and handoff rules around your customers.
- Intent catalogue
- Conversation flows
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AI, Machine Learning & Intelligent Automation
We build chatbots and voice assistants for support, sales and internal help desks, connected to your knowledge and systems, with clean handoff to people when a conversation needs one.
What’s included
We plan, build and launch chatbots for support, sales and internal help desks across web, WhatsApp and messaging channels.
We identify the questions and tasks your bot should own, then map conversation flows and handoff rules around your customers.
We shape tone, greetings and fallback replies so the assistant sounds like your brand and feels easy to talk to.
We build assistants on GPT, Claude or open models that understand free-form questions and answer clearly, not from rigid scripts.
We connect the bot to your help articles, product docs and policies, so answers stay accurate and cite their sources.
We launch one bot across your website, WhatsApp, Messenger, Teams and Slack, reaching customers where they already chat.
Complex chats pass to a human with full context via Zendesk, Intercom, Freshdesk or your CRM, saving customers repeating themselves.
We add consent prompts, PII masking and access controls, and implement measures that support your GDPR obligations.
We review unanswered questions, resolution rates and feedback each month, then improve responses to deflect more tickets.
Need something specific?
Why Kramate
Your chatbot speaks for your brand, so we make it careful and kind.
Instead of
a bot that invents answers
With Kramate
It replies using your own help pages and policies, and says so when it does not know.
Instead of: customers stuck in a loop with a bot
With Kramate: Tricky chats pass to your staff along with everything already said.
Instead of: a cold, robotic voice
With Kramate: We write the greetings and tone with you, so it feels like part of your team.
Instead of: a bot nobody improves after launch
With Kramate: We read the questions it missed and make it smarter, month after month.
Instead of: paying for every channel on day one
With Kramate: Begin on your website, then add messaging apps when you are ready.
Our approach
We design the conversation first, then build, test with real questions and launch where your customers chat.
6 clear steps 6 deliverables you keep
We study your support tickets and chats to find the questions that come up most and take longest to answer.
We script greetings, answers, follow-up questions and the point where a human takes over, in your brand voice.
We connect the bot to your help articles and policies, so answers come from your approved facts.
We build the chatbot, link it to your website or messaging apps, and set up the hand-off to your team.
We fire hundreds of real and tricky questions at the bot, and fix wrong, rude or made-up replies.
We release it to a small group of customers, then read the chats and improve answers each week.
Tools & technologies
We match the conversation engine and channels to where your customers already are.
Expert guide
AI chatbot development services produce conversational assistants that answer questions, complete simple tasks and route harder cases to people, on your website, in an app, or in channels like WhatsApp and Microsoft Teams. The work covers deciding what the assistant should handle, connecting it to approved knowledge, designing the conversation, testing it against real questions and operating it after launch.
A chatbot is less a piece of software you finish than a service you run. Its quality depends on the content behind it, its limits, and how well it hands over to a human.
This guide sets out the types of assistants, how to design for safe answers, how to measure results, privacy points for the USA, UK, Australia and Singapore, and how to choose a partner.
A well-run project goes through six steps: choosing which conversations to automate, preparing the knowledge the assistant may use, designing the dialogue, building and integrating, testing with real transcripts, and operating with regular reviews.
The strongest candidates are repetitive questions with clear answers, such as order status, opening hours, password resets, policy lookups and internal IT or HR queries. Weak candidates are emotionally charged complaints, legal advice and decisions with serious consequences, which should stay with people.
Not every chatbot needs a large language model. The right design is the simplest one that handles your conversations safely.
| Design | How it answers | Best for | Main risk |
|---|---|---|---|
| Rule-based or flow bot | Fixed menus and scripted paths | Booking, forms, narrow tasks | Frustrates users who go off script |
| Retrieval bot | Finds and shows approved articles | FAQ and policy lookup | Only as good as the content library |
| Generative assistant | Writes replies from your documents using a language model | Varied questions, summaries, internal help desks | Confident wrong answers if not grounded and tested |
Many production assistants mix them: a scripted flow for payments, retrieval for policies and generation for free-form questions. Grounding replies in your own documents is covered in LLM fine-tuning and RAG development, and platform behavior is described in vendor references such as the OpenAI API documentation (opens in a new tab), the Claude documentation (opens in a new tab) and Azure AI documentation (opens in a new tab).
Good design is what makes users trust an assistant. It is mostly writing and logic, not code.
Handoff rules should be written down: which topics, which sentiment signals and how many failed attempts trigger a transfer, and what happens outside staffed hours.
Language models can produce fluent text that is wrong. Safety comes from layers around the model, not from trusting it.
People type personal details into chat windows whether you ask them to or not. Plan for that from the start.
The NIST AI Risk Management Framework (opens in a new tab) gives a vendor-neutral way to assign ownership and track risk, and the UK ICO guidance on AI and data protection (opens in a new tab) is a useful checklist on transparency and data minimization even outside the UK.
Choose measures before launch and set targets from your own baseline rather than from vendor claims.
Deflection alone is a poor goal, because a bot that blocks people from reaching an agent looks efficient while hurting customers.
Illustrative examples, not Kramate results.
Rules on automated decisions, recording and bot disclosure are changing, so confirm with legal counsel. Support hours also matter: a team with a full working day overlapping the UK, Australia and Singapore, plus four to six hours with US Eastern time, can review transcripts while your agents are online.
A budget is easier to plan when you list what varies:
Start with one channel and a short list of intents, release to a small audience, and expand from real transcripts. Fixed-price fits that first release, a dedicated team fits continuous improvement, and hourly work fits small adjustments.
You get one dedicated project manager, daily Slack or Teams updates and a demo at the close of each two-week round, so stakeholders can try the assistant and judge real answers early. An NDA comes before detailed discussions and all intellectual property is transferred to you. Delivery can be led by Kramate or embedded within your team, and the process is described in our delivery approach.
You cannot remove the risk entirely, but you can reduce it. Ground replies in approved documents, restrict the topics it answers, test against real and hostile questions, show sources, and let people review samples of live conversations. Escalate low-confidence cases to an agent.
A rule-based bot follows scripted paths, which makes it predictable but rigid. A generative assistant writes replies from your content using a language model, which handles varied questions but needs grounding, guardrails and ongoing testing.
Yes, and it should. Define the triggers, such as sensitive topics or repeated failures, pass the full conversation to the agent, and handle out-of-hours cases with a message or a ticket.
Review sampled conversations for correctness, track handoff reasons, collect user ratings, list unanswered questions and log safety incidents. Set targets from your own baseline, and avoid judging success only by how many chats avoid agents.
It can be, with controls: collect only what is needed, mask sensitive fields, confirm how the model provider handles data, authenticate users before showing account details, and set retention limits for transcripts.
Common choices are a website widget, mobile app, WhatsApp, Microsoft Teams, Slack and voice. Start with the channel your customers already use and keep the knowledge layer shared so others can be added later.
FAQ
The cost depends on the channels you need (web, WhatsApp, voice), the knowledge sources the bot must read, how many systems it connects to, languages supported, handover to human agents, and analytics. A simple FAQ bot is smaller than one that books, orders or updates records. We give an estimate within 24 hours.
A typical build covers conversation design, knowledge preparation, development, testing with real questions, a limited launch and tuning. The timeline moves with the quality of your source content, the number of channels and integrations, and how quickly your team reviews answers. We confirm a schedule after discovery.
Yes. Kramate signs an NDA before detailed discussions and transfers the conversation flows, prompts, knowledge-base setup and source code to you. Chat transcripts and customer data remain your property. We document everything so another team can maintain the bot if you choose.
Yes. We connect the bot to tools such as your helpdesk, CRM, booking system or order database through their APIs. It sits on your existing website or messaging channels, and live agents can take over a conversation with the full chat history already in front of them.
Rule-based bots follow fixed menus and suit narrow, predictable tasks. AI chatbots understand free-form questions and answer from your content, which suits support and sales queries with many variations. Many projects combine both, using fixed flows for payments or forms and AI for open questions.
We ground answers in your approved content, set rules for what the bot may and may not discuss, and give it a clear fallback to a human when it is unsure. We test with real customer questions and review conversation logs after launch so weak answers get fixed.
Gather your top customer questions, current support documents, policies, and examples of good agent replies. Decide which tasks the bot should handle and when a person takes over. Also list the systems it should connect to. Clean, current content makes the biggest difference to answer quality.
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