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Digital Marketing & Growth

Performance Marketing Services

Full-funnel campaigns across paid search, social and email, tied to CRM and sales data, so budget moves toward the channels that produce pipeline and orders.

  • Full-funnel plans
  • Revenue attribution
  • Budget allocation
  • Creative testing
Years of delivery
8+
Years of delivery
Projects shipped
350+
Projects shipped
Clients across US, UK, AU & SG
200+
Clients across US, UK, AU & SG

What’s included

Everything You Need to Measure Marketing Against Revenue

Full-funnel paid and owned campaigns planned, tracked and optimised against pipeline and sales rather than clicks and impressions.

  • Funnel Strategy & Revenue Goal Mapping

    We translate revenue targets into channel budgets and funnel stage goals so every campaign has a measurable purpose.

    • Funnel strategy
    • KPI framework
    • Budget model

  • Tracking Setup & Data Layer Implementation

    We implement tracking, server-side tags and CRM connections so conversions are captured accurately across every channel.

    • Tracking plan
    • Tag setup

  • Multi-Channel Paid Media Campaigns

    We launch and run search, social and display campaigns together, allocating spend to the channels that deliver customers.

    • Campaign launches
    • Channel allocation

  • Creative Testing & Ad Messaging

    We test angles, offers and formats in structured rounds, so you learn what persuades your audience before scaling spend.

    • Creative briefs
    • Test results

  • Landing Page & Funnel Optimisation

    We refine pages, forms and follow-up steps along the funnel, so more of the traffic you pay for turns into leads.

    • Funnel review
    • Page improvements

  • Attribution Modelling & CRM Integration

    We link ad data with CRM outcomes so you see which campaigns produce qualified pipeline and closed deals.

    • Attribution model
    • CRM integration

  • Budget Scaling & Bid Optimisation

    We shift budget toward winning campaigns and cut underperformers each week, protecting your target acquisition cost as spend grows.

    • Scaling plan
    • Optimisation log

  • Revenue Reporting Dashboards

    Your leadership team gets live dashboards connecting spend to leads, pipeline and revenue, plus regular strategy reviews.

    • Live dashboard
    • Executive summary

Need something specific?

Why Kramate

Why Business Owners Choose Kramate for Performance Marketing

We judge ourselves by the sales you can see, not by clicks.

  • We Talk Sales, Not Clicks

    Instead of

    reports full of numbers that mean nothing

    With Kramate

    We agree what a good customer costs you before spending anything on ads.

  • Fees Tied to Your Plan

    Instead of: one fixed fee whatever the outcome

    With Kramate: We can set fees by milestone, by the hour, or as a monthly team, to suit you.

  • Tracking Checked Before Launch

    Instead of: ads running while sales go uncounted

    With Kramate: We confirm that every sale and call is being counted before the first ad goes live.

  • Straight Answers in Meetings

    Instead of: jargon that hides weak results

    With Kramate: We show good news and bad news in the same plain review.

  • We Join Your Team or Lead It

    Instead of: agencies that will not work with your staff

    With Kramate: We can lead the work or join your own people, whichever suits you better.

Our approach

How We Run Performance Marketing, Step by Step

We tie every campaign to sales and leads, not clicks, and show you the numbers.

7 clear steps 7 deliverables you keep

  1. Revenue Goal Setting

    We turn your sales targets into the number of leads and orders needed, and what each may cost.

    You receive: Target sheet

    You share sales goals and margins

  2. Tracking & Data Check

    We check that sales, calls and form fills are counted correctly across your website and ad accounts.

    You receive: Tracking report

    You give us account access

  3. Channel Mix Plan

    We split budget across search, social and email based on where buyers act, not where it looks good.

    You receive: Budget split

    You approve the budget split

  4. Campaign Launch

    We build and start the campaigns, with tracking in place from the very first click.

    You receive: Live campaigns

    You approve offers and ad wording

  5. Weekly Experiments

    We test audiences, offers and ad versions, keep what lowers cost per sale and stop the rest.

    You receive: Test log

    You approve bigger tests and offers

  6. Scale What Works

    We move more budget to campaigns that pay back and trim the ones that do not.

    You receive: Scaling plan

    You decide how fast to grow spend

  7. Return Reporting

    We show cost, sales and return side by side, so you can judge results against your goals.

    You receive: Return report

    You review the numbers with us

Tools & technologies

Technologies We Use for Performance Marketing

Channels, tracking and data tools are chosen so spend is measured against revenue.

  • Google Ads: Runs search, shopping and video ads and tracks what each click returns.
  • Meta Ads: Runs paid campaigns on Facebook and Instagram with audience targeting.
  • TikTok Ads: Short-video advertising to reach younger and fast-growing audiences.
  • LinkedIn Ads: Targets buyers by job title, industry and company size.
  • Snapchat: Ads and creator content that reach younger mobile audiences.
  • Reddit: Community platform for targeted ads and genuine audience discussion.
  • Google Analytics: Shows how visitors find and use your website and apps.
  • Google Tag Manager: Manages tracking tags without changing website code.
  • Mixpanel: Product analytics that shows what users do and where they drop off.
  • Segment: Collects customer data once and sends it to all your marketing tools.
  • Google BigQuery: Serverless Google warehouse for fast queries on very large datasets.
  • Snowflake: Cloud data warehouse that scales storage and queries separately.
  • Airbyte: Open-source connectors that sync data from apps and databases.
  • Google Sheets: Shared spreadsheets for plans, reports and quick data checks.
  • Looker: Governed BI platform with shared metric definitions for every team.
  • Metabase: Self-serve dashboards for exploring business data.
  • Looker Studio: Free Google tool for shareable reports built on marketing and web data.

Expert guide

Performance Marketing Services: A Complete Guide for Businesses

Performance marketing services run paid and owned channels against measurable business outcomes, such as purchases, qualified leads or booked demos, instead of impressions or clicks. The defining feature is accountability: every channel has a target, a tracking method and a rule for when to spend more or stop.

This makes the measurement work as important as the campaigns. Platforms grade their own results, browsers and privacy laws limit what can be tracked, and the customer who clicked last is not always the one who was persuaded. A partner offering performance marketing services builds a measurement approach before scaling budgets.

This guide covers the business math behind targets, how attribution and incrementality differ, how consent rules shape data, how to structure the funnel, and what to look for in a partner across the USA, UK, Australia and Singapore.

What performance marketing services are, and what they are not

Performance marketing is a way of managing channels, not a single channel. Search, social, video, affiliate, email and retargeting can all be run on a performance basis if you can connect spend to results. It differs from brand-building work, which aims at long-term recognition and is harder to attribute.

It is also not a guarantee. Calling a service performance-based does not mean results are promised. It means results are tracked and used to decide what happens next. Beware of anyone who promises outcomes in advance.

Start with unit economics, not campaigns

Before any channel is chosen, agree the numbers that define success. These come from your finance data, not from the agency:

  • Gross margin per order or per customer: what is left after the direct cost of delivering.
  • Customer acquisition cost (CAC): total sales and marketing spend to win a customer, calculated for each channel.
  • Customer lifetime value: what a customer is likely to contribute over the relationship, estimated conservatively.
  • Payback period: how long before acquisition cost is recovered, which sets how much cash you can tie up.
  • Lead quality: for B2B, the share of leads that become real opportunities.

Targets built on these numbers tell the team how much it can spend to win a customer. Without them, optimizing to cheap leads can quietly fill the pipeline with people who never buy.

Planning the funnel across channels

A full-funnel plan assigns each channel a job, and measures each by what it is supposed to do.

Funnel stages, channel jobs and measures
StageJobExample channelsPrimary measure
Reach Introduce the brand to likely buyers Video, paid social, creators Reach in target audience, branded search interest
Consideration Help people compare and learn Search, content, email Engaged visits, sign-ups
Conversion Win the sale or inquiry Search, shopping, retargeting, landing pages Cost per customer or qualified lead
Retention Bring customers back Email, loyalty, support Repeat rate, lifetime value

Landing page performance is part of the equation, so many teams pair this work with conversion rate optimization. Managing individual channels in depth is covered by our Google Ads management services and email marketing services.

Attribution models and incrementality testing

Attribution decides which touchpoint gets credit for a conversion. Different models tell different stories, and none is the truth, so a partner should explain which one they use and why. Google Analytics Help (opens in a new tab) documents the models available in that product.

Common attribution approaches
ApproachHow it assigns creditLimitation
Last click All credit to the final click Overvalues channels near purchase, undervalues awareness
First click All credit to the first touch Ignores what closed the sale
Data-driven Credit distributed by modeled contribution Needs enough data, and the logic is not fully visible
Platform-reported Each ad platform counts its own conversions Platforms can claim overlapping credit

Incrementality testing asks a different question: what would have happened without the ads? Teams answer it by holding back a region or audience from a campaign and comparing outcomes, or by using the platform’s own lift-measurement tools such as those described in Meta Business Help (opens in a new tab). Run these tests on large or uncertain budgets, because they show whether spend creates new customers or merely claims credit for people who would have bought anyway.

Experiments, creative and automation

Performance teams treat each change as a test. They write down what they expect, change one major element, wait for enough data, then keep or discard it. Creative is usually the largest lever: new angles, formats and offers often matter more than bid settings.

Automated bidding and AI-generated variations help volume and testing speed, but they learn from your conversion data. If the data counts low-quality events, automation optimizes for them faster. A person should review what the automation is buying, and compare it against results from your own CRM or sales system.

Reporting that supports decisions

A useful report answers three questions: what did we spend, what did it produce, and what are we doing next? It should show blended results across channels next to platform figures, explain gaps between them, and separate new customers from returning ones.

Joining ad data with CRM and finance data is often the hardest step. Our marketing analytics services cover dashboards and data pipelines that make this possible. Industry bodies such as the IAB (opens in a new tab) publish measurement standards that help define terms like viewability and impressions.

Industry examples (illustrative)

  • E-commerce: a store compares channels by contribution margin after returns, and uses a holdout test to see whether retargeting adds sales or only claims them.
  • B2B software: a team scores leads by the sales team’s acceptance, then tunes campaigns toward accepted opportunities instead of form fills.
  • Local services: a multi-location business tracks calls and booked appointments by location, and shifts budget between regions monthly.
  • Education: an institution measures cost per enrolled student instead of cost per inquiry.

These are illustrations of method, not Kramate client results.

Costs and choosing performance marketing services

Fees may be a flat retainer, a percentage of media spend, an hourly or dedicated-team arrangement, or a hybrid with an incentive tied to an agreed metric. Media spend is paid to platforms and is separate. Check that any incentive cannot be earned by gaming a metric, for example by counting low-quality leads.

  • They request margin and customer data before proposing a budget.
  • They explain attribution choices and admit where numbers are uncertain.
  • They propose tests, not just campaigns.
  • You own the ad, analytics and tag manager accounts.
  • They flag risks and consent obligations and point to the UK Advertising Codes (opens in a new tab) and similar local rules for ad claims.

How Kramate delivers performance marketing

A dedicated project manager coordinates the work with daily updates over Slack or Teams, and each two-week round closes with a progress review. We sign an NDA before detailed discussions, and accounts, data and creative assets are yours. See how our approach to projects runs.

Following a free consultation you receive a detailed estimate within 24 hours, with fixed-price, dedicated-team or hourly options. We can lead or embed in your team, overlapping four to six hours with US Eastern time and a full working day with the UK, Australia and Singapore.

Frequently asked questions

What is performance marketing?

It is marketing managed against measurable outcomes such as sales or qualified leads. Each channel has a target and a tracking method, and spending changes according to results rather than assumptions.

How is performance marketing different from digital marketing?

Digital marketing is the broad set of online channels. Performance marketing is a way of running them, with spending tied to defined outcomes. Brand-building activity may sit in digital marketing without being managed this way.

How do I calculate customer acquisition cost?

Add the sales and marketing costs spent to win customers in a period, including media, tools and labor, then divide by the number of new customers in that period. Calculate it by channel as well as overall.

What is incrementality testing?

A method of finding what advertising actually adds by comparing a group that sees ads with a comparable group that does not. It separates sales caused by ads from sales that would have happened anyway.

Which attribution model should I use?

No single model is correct. Compare more than one, check them against your own sales records, and use incrementality tests on large budgets. Choose a model your team understands and applies consistently.

How does consent affect marketing measurement?

When visitors decline tracking, platforms receive less data, so reported conversions are partly modeled. Good consent setup, first-party data collection and clean tagging reduce the gaps while respecting privacy law.

Sources and further reading

FAQ

Frequently asked questions

Price depends on the number of channels, campaign complexity, creative testing volume, tracking and CRM work, and reporting depth. Fees are separate from the media budget paid to ad platforms. We tie scope to your revenue plan. Send details for a no-obligation estimate within 24 hours.

We set revenue goals, check tracking, plan the channel mix, launch campaigns, run weekly experiments and scale what works. Platforms need time to learn, so early weeks focus on data quality. Judge return over a longer window. We do not promise specific revenue or return on ad spend.

You do. Ad accounts, pixels, tag setups, dashboards and creative files stay in your name. Kramate signs an NDA before detailed discussions and transfers campaign structures, creative and reports as deliverables. If we part ways, you take everything with you.

Yes. We can join your team or lead the program, depending on what you need. We connect to your CRM, analytics and sales process, and we share plans in regular meetings. Your people keep context on product and customers, while we handle campaign work.

Regular paid advertising is often judged by clicks or leads. Performance marketing judges channels by business results such as revenue and profit, and ties tracking back to the sales system. It covers the whole funnel, including landing pages and creative testing, not just ad settings.

Know your average order value or deal size, margins, close rate and how long customers take to buy. These set how much you can afford to pay for a customer. If you are unsure, we help work them out during goal setting, before any campaign launches.

Attribution assigns credit to touchpoints using rules. Incrementality testing checks whether sales would have happened anyway, often by comparing exposed and unexposed groups. It is harder to run but gives a clearer view of true impact. We use both where your budget and data allow.

Ask whether they set goals from revenue, check tracking before launch, and report in plain terms. Confirm you own the accounts. Avoid agencies that promise fixed returns or hide fees. A good partner is direct about what the data does and does not show.

Taking new projects

Let’s talk about your Performance Marketing Services needs

Tell us about your project and get a free consultation and estimate within 24 hours.

  1. We reply within 4 business hours A real consultant reads your brief — no bot, no queue.
  2. 30-minute discovery call We dig into goals, constraints and budget. NDA signed on request.
  3. Proposal in 24 hours Scope, timeline, team and price — clear enough to decide on.
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