Social Content Audit & Creative Strategy
We review your channels and audience engagement to plan creative themes that fit your campaign goals.
- Channel audit
- Creative themes
Graphic Design & Creative Services
Social Media Creative Design Services
We produce on-brand posts, stories, reels covers and carousels for LinkedIn, Instagram and more, built from reusable templates so your content calendar stays full and consistent.
- Posts & stories
- Carousels
- Reusable templates
- Monthly content packs
- Years of delivery
- 8+
- Years of delivery
- Projects shipped
- 350+
- Projects shipped
- Clients across US, UK, AU & SG
- 200+
- Clients across US, UK, AU & SG
What’s included
Everything You Need to Keep Your Social Feeds Fresh and On-Brand
We build creative systems and deliver ready-to-post designs for every platform, from posts to stories and carousels.
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Social Media Template System
We design reusable post, story and carousel templates so your team publishes quickly without losing brand consistency.
- Post templates
- Story templates
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Static Post & Story Design
We design feed posts and stories sized for Instagram, Facebook, LinkedIn and X that stop the scroll.
- Feed posts
- Story graphics
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Carousel & Thread Graphic Design
We turn your ideas into swipeable carousels that explain, teach or sell in a few clear slides.
- Carousel designs
- Slide templates
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Animated Social Creatives & Reels Covers
We add light motion and branded cover images to your short videos, lifting attention and visual consistency.
- Animated posts
- Reel covers
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Monthly Social Content Calendar Design
We deliver batches of designs against your content calendar, so your posting stays regular without last-minute rushes.
- Monthly batches
- Content calendar
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Profile, Cover & Highlight Branding
We design profile images, covers and highlight icons for every channel, so your pages look unified from the first visit.
- Profile kits
- Highlight icons
Need something specific?
Why Kramate
Why Business Owners Choose Kramate for Social Media Design
Posts that look like you, ready before you need them.
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Posts Ready Before You Need Them
Instead of
scrambling for a design the day before
With Kramate
We keep a regular delivery rhythm, so your next posts are waiting before the old ones run out.
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Daily Updates, Quick Answers
Instead of: chasing a designer for a reply
With Kramate: Message us on Slack or Teams and hear back from us every working day.
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Every Post Looks Like You
Instead of: feeds that look like many different brands
With Kramate: We learn your colours and style first, so each post fits in with the ones before it.
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Flexible Monthly Support
Instead of: being locked in for a whole year
With Kramate: Our monthly team plan starts with a three-month term, then rolls on month by month.
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Working Hours That Match Yours
Instead of: posts held up by time zones
With Kramate: Our day overlaps with yours, from the US East Coast to the UK, Australia and Singapore.
Our approach
How We Run Social Media Creative Design, Step by Step
We build a repeatable look for your posts, then keep fresh designs coming.
6 clear steps 6 deliverables you keep
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Feed Review
We look at what you post now and what works for your competitors, then suggest a clearer visual direction.
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Post Style Ideas
We show a few looks for your posts, covering colours, fonts and layouts, and explain each one.
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Reusable Post Layouts
We build editable layouts for your regular post types so your team can make quick, matching posts.
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Posts & Stories
We design your single images, stories and swipe posts for each platform using your words and photos.
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Monthly Content Rhythm
Each month we plan the next batch of designs against your calendar and campaigns, and send them for review.
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Profile Polish
We match your profile picture, cover images and story highlights to the new style.
Tools & technologies
Technologies We Use for Social Media Design
Design, motion and scheduling-ready exports sized for every social feed.
- Figma: Design tool for dashboard wireframes and layouts approved before build.
- Adobe Photoshop: Retouching and image compositing for polished visuals.
- Adobe Illustrator: Vector artwork that stays sharp at any size.
- Canva: Quick design tool for social graphics, banners and presentations.
- After Effects: Animation and visual effects for motion graphics.
- Premiere Pro: Professional video editing and finishing.
- Lottie: Lightweight animations that play smoothly on web and apps.
- Instagram: Visual platform for brand content, creators and shoppable posts.
- Facebook: Business pages, communities and reviews where customers engage with you.
- LinkedIn: Professional network for company pages, thought leadership and B2B reach.
- TikTok: Short-video platform with its own creative formats.
- YouTube: Video platform for brand content and video advertising.
- Notion: Shared workspace for roadmaps, decisions and documentation.
- Trello: Simple visual boards for smaller teams to follow work in progress.
- Google Drive: Cloud folders for sharing files and final assets.
Expert guide
Social Media Creative Design Services: A Complete Guide for Businesses
Social media creative design services produce the images, carousels, short videos and ad creative that your brand publishes every week, in the formats each platform expects. The goal is work that stops a scroll, fits the feed it appears in, and still looks like your brand.
The hard part is rarely a single beautiful post. It is producing many consistent ones on schedule, in several sizes, with captions, correct file settings, cleared rights and a fast approval path, week after week without the quality slipping.
This guide covers formats, template systems, platform specifications, paid versus organic creative, accessibility, music and disclosure rules in the USA, UK, Australia and Singapore, the cost models on offer, and how to choose a suitable partner.
What social media creative design services cover
The service sits between brand and content. A designer translates your identity into formats made for a feed: profile and cover images, posts, carousels, stories, short vertical video, event graphics and ad variants. Copywriting, scheduling and community management may be included or handled by your team.
Good social media creative design services are defined by their handoffs. Clarify the split early. Many projects stall because design assumed the client would write captions, while the client assumed the opposite.
Creative formats and where each one works
| Format | Where it works | Production note |
|---|---|---|
| Static image | Announcements, quotes, product highlights | Fastest to produce; one idea, little text |
| Carousel | Step-by-step explanations, lists, case summaries | Each slide must stand alone and entice the swipe |
| Short vertical video | Demos, behind-the-scenes, trends | Design for sound-off with captions and a strong first second |
| Stories and ephemeral formats | Time-bound offers, polls, events | Leave space for platform buttons and stickers |
| Ad variants | Paid acquisition and retargeting | Produce several versions to compare, each changing one variable |
| Profile and cover assets | Every channel | Check how each platform crops them |
For animation and longer videos, see motion graphics and explainer video services; for paid placements beyond social, see display ad and banner design.
A template system that keeps posts consistent
Consistency at speed comes from templates, not from redesigning each post. A good system defines a small set of layouts that cover your content types, with locked brand elements and editable zones.
- Content pillars: three to five recurring topics, each with its own layout.
- Modular components: logo placements, headline styles, color blocks and icon sets built as reusable parts. Design tools support shared components and libraries; see Figma’s Help Center (opens in a new tab).
- Flexible grids that adapt from square to vertical without redrawing.
- Editable files for your team so simple updates do not need a designer.
AI features can help resize artwork, suggest caption drafts and generate background variations. Keep a person responsible for brand fit and accuracy, and check each platform’s current rules on labeling synthetic media.
Platform specifications, safe zones and video settings
Platforms change dimensions, cropping and interface overlays regularly, so treat any list in an article as a starting point and verify against the platform’s own documentation. The principles are stable.
- Aspect ratio. Square, 4:5 portrait and 9:16 vertical are common; design the focal point so it survives a crop to another ratio.
- Safe zones. Platform buttons, captions and profile names overlay the image, especially in vertical formats. Keep text and faces out of those areas.
- Text size. Phones show small pictures; headlines should read at thumbnail size.
- Video encoding. Platforms recommend container, codec and bitrate settings; see YouTube’s recommended upload settings (opens in a new tab) for one example of what a platform specifies.
- Captions. Burn in or upload captions for sound-off viewing.
Paid versus organic creative
Organic posts build familiarity with existing followers, while ads are designed to reach people who do not follow you. The creative briefs differ. Ads need an unmistakable value in the first moment, a clear call to action and compliance with platform ad policies.
- Specs and policy: advertising platforms publish formats and rules, for example the Meta Ads Guide (opens in a new tab) and Google’s image requirements for ads (opens in a new tab). Use them at the brief stage, not at upload.
- Testing: change one thing per variant, such as headline, image or format, so you learn which change mattered.
- Fatigue: plan refreshes, because the same ad shown repeatedly stops working.
- Landing match: the ad’s promise must match the page it leads to.
Production workflow and engagement models
Batching is how teams keep quality high. Plan a calendar, brief a month at a time, design in a single sitting, review once, then schedule. Reactive posts for news and trends need a short approval path agreed in advance.
| Model | Suits | Trade-off |
|---|---|---|
| Per-asset pricing | Occasional campaigns | Cost per piece is clear, but planning is ad hoc |
| Monthly retainer | Steady weekly posting | Predictable, but unused capacity may not carry over |
| Dedicated designer or team | High volume, many channels, paid testing | Highest commitment; best consistency and speed |
| Template kit plus training | In-house teams with light design needs | Cheapest to run, but quality depends on your team’s discipline |
Accessibility on social platforms
Accessible creative reaches more people and tends to perform better. Add text descriptions to images where the platform allows it, with guidance on writing them in the W3C images tutorial (opens in a new tab). Include captions in videos, avoid conveying meaning through color alone, and check text contrast against the WCAG contrast guidance (opens in a new tab), especially for text placed over photos or video.
Camel case in hashtags (each word capitalized) helps screen readers speak them correctly.
Music, user content and advertising disclosure
Social teams meet legal questions daily. Treat the following as a prompt to confirm with legal counsel, not a ruling.
- Music and footage: a track available inside a platform’s library may be licensed only for personal accounts, so business accounts often need commercial-use tracks or a separate license. Copyright basics are explained by the U.S. Copyright Office (opens in a new tab).
- Open licenses: check the exact terms of any Creative Commons license (opens in a new tab) before reuse.
- User-generated content: ask for permission and keep the record before reposting.
- USA: the FTC’s advertising and marketing guidance (opens in a new tab) includes disclosure expectations for paid endorsements.
- UK: the UK Advertising Codes (opens in a new tab) apply to marketing in social media, including influencer content that must be recognizable as advertising.
- Australia and Singapore: consumer protection law and advertising codes apply; consult the national regulators.
Cost factors and how to plan a budget
Cost follows output and complexity, not likes or follower counts. The main drivers are:
- Number of posts, platforms and sizes per month.
- Share of video and motion versus static work.
- Template building up front, then lighter monthly design.
- Photography, stock, music and illustration costs.
- Ad variants and testing volume.
- Turnaround speed and review cycles.
With social media creative design services, pay for the template system first; it reduces each later month’s effort. Retainers suit regular posting, while a dedicated team suits large volumes. Budget separately for paid media spend, which is not part of design. If you use the same visuals in newsletters, email newsletter design can reuse the components.
How to choose a social media creative design partner
- Platform fluency: can they explain safe zones and aspect ratio differences without notes?
- Portfolio of live work, including carousels and short video, not just static posts.
- Template deliverables you can edit after the engagement.
- A review and approval path that fits both planned and reactive posts.
- Rights discipline: documented sources for music, images and fonts.
- Accessibility habits: captions and text descriptions by default.
- Reporting clarity: how they learn from results and adjust.
How Kramate delivers social creative
Your account has a dedicated project manager, with updates posted daily to a Slack or Teams channel and a review of finished work at the end of each two-week round. We sign an NDA before detailed discussions, and all intellectual property, including template files, goes to you. See our approach for the full flow.
A free consultation is followed by a detailed estimate within 24 hours, as fixed-price, dedicated-team or hourly work. Working hours overlap US Eastern time by four to six hours and cover a full day in the UK, Australia and Singapore, which helps with timely posting. We can run creative production or slot into your social team.
Frequently asked questions
How many social media post templates do I need?
Start with a few templates per content pillar, covering a post, a carousel and a vertical story format. Add more only when real content needs them. A smaller set used well beats many layouts used inconsistently.
What are safe zones in social media design?
Safe zones are areas of the frame free of platform overlays such as buttons, captions and usernames. Keep text, faces and logos inside them, particularly in vertical formats, and check current platform documentation.
What is the difference between organic and paid social creative?
Organic creative serves people who already follow you and can be conversational. Paid creative targets new audiences and must communicate quickly, include a clear action, and meet platform ad policies and format rules.
How do I make social media videos accessible?
Add accurate captions, avoid relying on audio alone, keep text readable and contrasted, and give a text description of key visuals where the platform allows. This also helps viewers watching without sound.
Can I use trending music in a business post?
Not always. Music in a platform library may be limited to personal accounts, so business use can need commercial-use tracks or a license. Check the platform’s terms for business accounts and keep a record of each source.
Do I have to disclose paid influencer posts?
Generally yes. Advertising regulators in the USA and UK expect a clear disclosure when there is payment or a gift. Place it prominently, not hidden among hashtags, and confirm local rules with counsel.
Sources and further reading
- Figma Help Center (opens in a new tab)Figma
- Recommended upload encoding settings (opens in a new tab)Google YouTube
- Meta Ads Guide (opens in a new tab)Meta
- Google Ads image requirements (opens in a new tab)Google
- Images Tutorial (opens in a new tab)W3C WAI
- Understanding Success Criterion 1.4.3: Contrast (Minimum) (opens in a new tab)W3C WAI
- U.S. Copyright Office (opens in a new tab)U.S. Copyright Office
- About CC Licenses (opens in a new tab)Creative Commons
- FTC Advertising and Marketing guidance (opens in a new tab)US FTC
- The UK Advertising Codes (opens in a new tab)UK ASA
FAQ
Frequently asked questions
Volume and complexity drive cost. That includes how many posts, stories and carousels you need, whether they are static or animated, and how many platforms. A one-off campaign differs from a monthly design plan, and custom illustration or photography raises effort.
Teams usually set up templates first, then produce content in batches against a calendar. Timing depends on how far ahead you plan, the number of pieces and how quickly you approve. Sudden requests are possible but need to be discussed in advance.
You do. After payment, Kramate transfers the finished graphics and editable templates, so you can reuse them. We sign an NDA before discussing campaigns. Any licensed stock imagery or fonts are noted so you know what stays within platform rules and licence limits.
Yes. We work from your calendar and deliver files in the sizes your scheduling tool needs. We can build templates in Canva or Figma so your team can edit copy themselves. Tell us who posts and how, so handover is simple.
We prepare the sizes for the platforms you use, such as Instagram, LinkedIn, Facebook and others, in PNG, JPG or MP4. Platform dimensions change from time to time, so we check current specifications at the start of each project.
Consistent, recognisable visuals make a brand easier to spot in a busy feed. Planned templates also save your team time. Engagement still depends on content, timing and audience, so design supports the message instead of replacing it.
Use a shared template set, a defined colour and type palette, and clear rules for photo style and text size. We build these for you and adapt layouts to each platform's shape, so posts feel related without being identical copies.
Share your brand guide, past posts that performed well, content themes, and the platforms you use. A draft calendar and approval process help. Knowing your tone of voice lets us design visuals that match how you speak online.
Taking new projects
Let’s talk about your Social Media Creative Design Services needs
Tell us about your project and get a free consultation and estimate within 24 hours.
- We reply within 4 business hours A real consultant reads your brief — no bot, no queue.
- 30-minute discovery call We dig into goals, constraints and budget. NDA signed on request.
- Proposal in 24 hours Scope, timeline, team and price — clear enough to decide on.
NDA on request You own the IP No obligation Free estimate