UX Audit Services

A UX audit is a structured examination of how well a product supports the people using it. It looks at navigation, content, forms, flows, visual clarity, speed and accessibility, and judges them against recognized principles and your own data.

Common triggers include:

• Visitors reach a key page but do not complete the action.
• Support tickets repeat the same confusion.
• A product has grown by accretion and feels inconsistent.
• A redesign is planned and the team needs a baseline.
• A new owner or team has inherited a product and wants an independent view.

UX audit services are not the same as usability testing. An audit is mostly expert analysis of what exists, while testing watches real people. The two complement each other, and the strongest audits include some user evidence.

No single method catches everything, so audits mix several. Each answers a different question.

The Nielsen Norman Group UX research cheat sheet (opens in a new tab) is a helpful map of which method suits which question, and the Interaction Design Foundation (opens in a new tab) covers the underlying principles.

A long list of problems is not useful without order, which is why serious UX audit services score every finding. Good audits rate each finding on a few consistent factors, then group them into action tiers.

• Severity: does it block a task, slow it, or merely annoy?
• Frequency: how many users meet it, based on traffic or journey data?
• Business impact: how close is it to revenue, sign-up or retention?
• Effort to fix: a one-line copy change versus a rebuilt flow.

Plotting impact against effort gives quick wins, planned projects and items to defer. Be wary of audits that only list opinions without evidence of frequency, because the loudest stakeholder complaint is not always the biggest problem.

Insist on a document your team can act on in the next sprint. A strong report includes:

1. Scope and method. What was reviewed, how and by whom, and what was left out.
2. Executive summary. The handful of issues that matter most.
3. Findings with evidence. Annotated screenshots, data points and the principle each issue breaks.
4. Severity and priority ratings using the stated scale.
5. Recommendations. Specific changes, not generic advice, ideally with simple sketches.
6. Roadmap. Suggested order of work and which fixes need research or testing first.

A walkthrough call to discuss the report is as valuable as the document, because teams can challenge findings and agree owners together.

A general audit should check the basics of accessibility, such as contrast, keyboard navigation, form labels and alternative text, using the W3C Easy Checks (opens in a new tab) as a first review. This identifies obvious barriers. It is not a conformance assessment, which is a separate, deeper exercise covered by a dedicated website accessibility audit.

Performance is part of experience. Slow loading, layout shifts and delayed responses frustrate users, and Google’s Web Vitals describe measurable targets for loading, interactivity and visual stability.

• E-commerce: an audit of the product page and checkout to find why mobile shoppers abandon payment, using analytics plus a walkthrough.
• SaaS: a review of onboarding and the first-run dashboard to see where new accounts stall.
• Financial services: a check of an application form for unclear labels and poor error messages.
• Public sector and education: an audit of service content and navigation so citizens or students find forms and deadlines.

These are illustrative examples of how audits are typically used, not Kramate client results. For ecommerce teams, the Baymard Institute (opens in a new tab) publishes research on checkout and product-page usability that auditors often reference.

Audit findings should reflect your market. Check that forms, payment methods, address formats, consent notices and language suit local users. Confirm legal points with counsel.

• USA: accessibility complaints are commonly framed under the ADA; see the Department of Justice’s web accessibility guidance (opens in a new tab). Federal work follows Section 508 (opens in a new tab).
• UK: public sector sites have specific duties set out in GOV.UK accessibility requirements (opens in a new tab). Privacy notices follow the UK GDPR.
• Australia: the Disability Discrimination Act 1992 and the Privacy Act 1988 shape accessibility and data-collection screens.
• Singapore: audiences are often multilingual, and personal data rules under the Personal Data Protection Act affect consent flows.

Kramate works four to six hours overlapping US Eastern time and a full working day with the UK, Australia and Singapore, so walkthrough calls are easy to schedule.

Pricing for UX audit services depends on how much is examined and how much evidence is gathered. The main drivers are:

• Number of journeys, templates and platforms in scope.
• Access to analytics and recordings, and the quality of that data.
• Whether user interviews or short tests are included.
• Depth of accessibility and performance checks.
• Detail of recommendations, such as redesign sketches.
• Follow-up: workshops, roadmap support or help implementing fixes.

Fixed-price suits a defined scope, such as the checkout and sign-up journeys. Start with the journeys tied most closely to revenue, and extend later. Keep budget aside for implementing the fixes, because an audit that is never acted on has no value.

1. Method stated up front. They explain which methods they use and why.
2. Evidence in findings, not just opinions.
3. A scoring scale you can read and challenge.
4. Independence. The auditor is not rewarded for recommending a full redesign.
5. Sample report that shows the level of detail you will receive.
6. Ability to implement, or a clear handoff to your team.

For UX audit services, after a free consultation, you receive a detailed estimate within 24 hours. A dedicated project manager coordinates the work, with daily updates on Slack or Teams and a review at the end of each two-week round. An NDA is signed before detailed discussions, and you own everything produced. See our approach to UX audits.

Findings can lead straight into fixes through UI/UX design services, and into conversion rate optimization where the goal is more completed actions.

• 10 Usability Heuristics for User Interface Design (opens in a new tab)Nielsen Norman Group
• UX Research Cheat Sheet (opens in a new tab)Nielsen Norman Group
• Interaction Design Foundation - UX Design (opens in a new tab)Interaction Design Foundation
• Web Vitals (opens in a new tab)web.dev
• Easy Checks - A First Review of Web Accessibility (opens in a new tab)W3C WAI
• Baymard Institute (opens in a new tab)Baymard Institute
• Guidance on Web Accessibility and the ADA (opens in a new tab)US DOJ ADA.gov
• Section508.gov (opens in a new tab)US GSA
• Understanding accessibility requirements for public sector bodies (opens in a new tab)GOV.UK