Stakeholder Interviews & Product Discovery
We align your goals, users and constraints up front so every design decision ties back to a measurable business outcome.
- Discovery brief
- Success metrics
- Stakeholder map
Digital Experience & UI/UX Design
UI/UX Design Services
We pair user research with interface design, taking you from journey maps and wireframes to polished, developer-ready screens that make your product easier to learn, use and recommend.
- User research
- Journey mapping
- Wireframes to UI
- Developer handoff
- Years of delivery
- 8+
- Years of delivery
- Projects shipped
- 350+
- Projects shipped
- Clients across US, UK, AU & SG
- 200+
- Clients across US, UK, AU & SG
What’s included
Everything You Need to Ship an Interface Users Love
From user research to developer handoff, we design interfaces your customers adopt quickly and your engineers can build without guesswork.
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User Personas & Journey Mapping
We turn research into personas and journey maps that show where users struggle, so you fix the moments that cost you conversions.
- User personas
- Journey maps
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Information Architecture & User Flows
We structure navigation and task flows so users find what they need in fewer clicks and support requests drop.
- Sitemap
- User flow diagrams
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Wireframes & Interactive Prototypes
You click through a working prototype before development starts, so costly changes are caught while they are still cheap.
- Low-fi wireframes
- Clickable prototype
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High-Fidelity UI Visual Design
We craft polished, on-brand screens for web and mobile that build trust and keep your product looking professional.
- Hi-fi mockups
- Style guide
- Dark mode variants
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Scalable UI Component Library
Your team gets reusable components and tokens in Figma, so new features ship faster and stay visually consistent.
- Design system
- Figma components
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Usability Testing & Design Iteration
We test designs with real users and refine them, so you launch with evidence instead of opinions.
- Usability report
- Revised designs
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Developer Handoff & Design QA
Annotated specs and assets go to your engineers, and we review the build against the design after release.
- Dev-ready specs
- Design QA review
Need something specific?
Why Kramate
Why Business Owners Choose Kramate for UI/UX Design
We design with your customers in view, and you see the screens long before anything is built.
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Designs Shaped by Your Real Customers
Instead of
pretty screens based on guesses
With Kramate
We talk to people who buy from you before drawing a single screen.
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See Every Screen Before Approving
Instead of: big reveals that miss the mark
With Kramate: Every two weeks we show you the latest designs and ask what you think.
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One Clear Price for the Design
Instead of: hourly bills that keep growing
With Kramate: You get a detailed estimate within a day, and the price is fixed once you agree.
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All Design Files Belong to You
Instead of: files locked away with the designer
With Kramate: You get every file, font list and note, so any builder can pick them up.
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We Stay Until the Build Looks Right
Instead of: a design that gets lost in the build
With Kramate: After your builders finish, we check the real product against the designs.
Our approach
How We Run Your UI/UX Design Project, Step by Step
You see real progress at every stage, and your builders get designs they can follow.
7 clear steps 7 deliverables you keep
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User Research
We study your customers, your competitors and how people use your product today, then share what we learn.
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Design Brief
We turn the research into a short brief that names the main problems, the goals and what is out of scope.
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Task Path Sketching
We draw the paths people take to reach their goals, so every screen has a clear purpose.
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Screen Design
We design the key screens in your brand style, offering a few directions before settling on one.
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Test With Customers
We put a clickable version in front of real users and watch where they hesitate or get lost.
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Feedback Rounds
We show you the updated designs, gather comments from your team and refine them until everyone is happy.
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Developer Handover
We pack up the files, notes and style rules your builders need, and answer their questions.
Tools & technologies
Technologies We Use for UI/UX Design
We pick tools that keep research, design and developer handoff in one clear flow.
- Miro: Online whiteboard for workshops and process mapping.
- Notion: Shared workspace for roadmaps, decisions and documentation.
- Maze: Runs remote usability tests on prototypes and reports results.
- Hotjar: Heatmaps and recordings that show how people use your pages.
- Figma: Design tool for dashboard wireframes and layouts approved before build.
- Adobe Illustrator: Vector artwork that stays sharp at any size.
- Adobe Photoshop: Retouching and image compositing for polished visuals.
- LottieFiles: Lightweight animations that play smoothly in apps and websites.
- Framer: Builds interactive prototypes and live sites from designs.
- ProtoPie: Builds realistic prototypes with gestures, sensors and logic.
- After Effects: Animation and visual effects for motion graphics.
- Zeplin: Hands finished designs to developers with specs and assets.
- Storybook: Documents and tests interface components in isolation.
- Jira: Tracks work, priorities and delivery progress.
- Lighthouse: Audits page speed, accessibility and search readiness.
Expert guide
UI/UX Design Services: A Complete Guide for Businesses
UI/UX design services turn a business problem into screens people can use without instructions. UX (user experience) design decides what the product should do, in what order, for whom. UI (user interface) design decides how each screen looks and responds, from layout and type to buttons and error messages.
Good design is judged by whether people finish their tasks, not by whether the screens look polished. This guide walks through the stages of a design engagement, what each one should hand you, how accessibility and AI fit in, what to know in the USA, UK, Australia and Singapore, and how to choose a partner.
It is written for owners and product leaders who must brief, buy and review design work, so it avoids tool jargon and focuses on decisions you control.
What UI/UX design services cover and when you need them
A design engagement connects three things: what your users are trying to do, what your business needs from the product, and what engineers can build. The work spans research, structure, interaction design, visual design and a handoff that developers can build from without guessing.
Teams usually look for outside design help in one of these situations:
- You are building a new product and have only a feature list, not a defined experience.
- Support tickets and abandoned tasks show that people cannot complete something that should be simple.
- The interface grew screen by screen and now looks and behaves differently in each area.
- A redesign is planned, but nobody has agreed what success means.
- You need design capacity for a defined period without hiring a full in-house team.
If you only need to find out what is wrong with an existing product, a focused UX audit is a smaller first step than a redesign.
Stages of a UI/UX design project and what each one delivers
The stages overlap and repeat, but each one answers a different question. If a proposal cannot say what you will hold in your hands at the end of a stage, the stage is not yet defined.
| Stage | Question it answers | Typical deliverables |
|---|---|---|
| Discovery | Who are the users and what must the product achieve? | Goals, user profiles, task list, existing-product review |
| Structure | What content and features exist, and how are they organized? | Sitemap or navigation map, task flows |
| Interaction | How does each step work? | Wireframes and a clickable prototype (see wireframing and prototyping) |
| Visual design | How should it look and feel? | Style, typography, color, screen designs, component states |
| Validation | Can real people use it? | Test notes and a prioritized fix list (see UX research and usability testing) |
| Handoff | Can engineers build it exactly? | Specifications, assets, annotated flows, a shared component library |
Validation belongs before handoff, not after launch. Changing a prototype costs far less than changing shipped code.
How to judge whether a design is good
Beauty is a poor test. Better tests are observable: can a new user complete the main task unaided, how many errors do they make, and do they recover from them?
Reviewers commonly use the ten usability heuristics from Nielsen Norman Group (opens in a new tab) as a checklist, covering visibility of system status, error prevention, consistency and recognition over recall. The Usability.gov (opens in a new tab) guidelines from the US government offer a similar plain-language reference.
Where AI helps design work, and where it does not
AI tools are useful for narrow, checkable tasks: producing layout variations to react to, drafting interface copy for a designer to edit, summarizing interview recordings, and generating sample data for prototypes.
They do not replace talking to users or judgment about trade-offs. Summaries need checking against the source, and generated screens often ignore accessibility and your existing patterns.
AI also changes what must be designed. If your product includes an assistant or recommendations, the interface has to show when output may be wrong, let people correct it, and ask for confirmation before consequential actions.
Accessibility and privacy built into the design
Accessibility is cheapest at the design stage, because color, contrast, spacing and focus order are decided there. The Web Content Accessibility Guidelines 2.2 (opens in a new tab) are the benchmark most contracts and laws point to. The W3C’s accessibility fundamentals overview (opens in a new tab) explains the principles for non-niche professionals.
- Text and interface elements with enough color contrast.
- Every function usable with a keyboard, with a visible focus indicator.
- Touch and click targets large enough to hit reliably.
- Error messages that say what went wrong and how to fix it, not only a red outline.
- Custom widgets that follow the ARIA Authoring Practices Guide (opens in a new tab) patterns.
Privacy is a design matter too: clear consent screens, plain-language explanations of why data is collected, and settings people can find. Design reviews should ask what data each screen collects and whether it is needed.
Sustainability: lighter, more durable interfaces
Design choices affect how heavy a page or app is. Fewer custom fonts, restrained imagery and reusable components reduce what each device must download and render. The Web Vitals (opens in a new tab) metrics from web.dev give measurable targets for loading, responsiveness and visual stability.
Accessible and consistent interfaces also last longer, because they need fewer emergency redesigns when laws, devices or brands change.
Industry use cases
- Healthcare: a patient portal redesign that puts appointment booking and test results on the first screen and writes instructions at a plain reading level.
- Fintech: a transfer flow that shows fees and confirmation clearly before money moves, and handles failures without leaving users unsure what happened.
- Logistics: a driver and dispatcher interface designed for glare, gloves and one-handed use.
- Education: a learner dashboard that shows next steps and progress without a manual.
- Retail: a checkout simplified to remove steps that only serve internal reporting.
These are illustrative examples of where design effort tends to pay off, not Kramate client results.
Regional considerations: USA, UK, Australia and Singapore
Accessibility and privacy expectations differ by market. Treat this as a starting map and confirm details with legal counsel.
- USA: the Americans with Disabilities Act is applied to websites and apps, and the Department of Justice publishes web accessibility guidance (opens in a new tab). Federal agencies and their suppliers work to Section 508, explained at Section508.gov (opens in a new tab).
- UK: the Equality Act 2010 requires reasonable adjustments, and public sector bodies must meet specific rules summarized by GOV.UK (opens in a new tab). The GOV.UK Design System (opens in a new tab) is a useful public example of tested patterns.
- Australia: the Disability Discrimination Act 1992 covers digital services, and the Privacy Act 1988 governs personal data collected through interfaces.
- Singapore: the Personal Data Protection Act shapes consent and notification screens. Government digital services publish their own design standards.
Europe-facing products may also encounter EN 301 549, the European accessibility standard that incorporates WCAG. Kramate publishes four to six hours of overlap with US Eastern time and a full working day with the UK, Australia and Singapore, so design reviews can happen live.
Cost factors and how to plan a budget
Design effort depends mostly on how much is unknown and how many screens and states there are. The main drivers are:
- Number of user types, tasks and screens, including error and empty states.
- Depth of research needed before design can start.
- Platforms: web, iOS, Android, or all three.
- Whether a component library or style guide already exists.
- Accessibility target and the amount of prototype testing.
- Number of stakeholders who must approve decisions.
A fixed price suits a defined scope such as a set of flows. A dedicated team billed monthly suits ongoing product work, and hourly work suits short reviews. Budget for a testing round and for design support while engineers build, since questions always arise.
How to choose among UI/UX design services providers
- Process evidence. Ask to see research notes, flows and wireframes from a past project, not only final screens.
- Named deliverables for each stage, with formats your engineers can use.
- Testing with real users built into the plan.
- Accessibility stated as a target, such as WCAG 2.2 level AA, with how it is checked.
- Working with engineers. Designers should join build reviews and answer questions.
- Ownership. You own the files, fonts licenses and assets, and the contract says so.
- One accountable contact and a regular review rhythm.
How Kramate delivers UI/UX design
A dedicated project manager coordinates the work, with daily updates in Slack or Teams and a progress review at the end of every two-week round. We sign an NDA before detailed discussions and transfer all intellectual property, including design files, to you. Kramate can lead the design or embed designers in your team, under fixed-price, dedicated-team or hourly terms. The full step-by-step process is in our design approach.
Frequently asked questions
What is the difference between UI and UX design?
UX design decides how a product works: who it serves, which tasks it supports and in what order. UI design decides how each screen looks and responds. They are separate skills that must be done together, because a handsome interface on a confusing flow still fails.
What does a UX designer deliver?
Typically user profiles, task flows, wireframes, a clickable prototype, test findings and, with UI work, finished screens plus specifications for developers. Ask for the list by stage before you sign.
How long does a UI/UX design project take?
It depends on scope, the number of decision-makers and how much research is needed. A short discovery phase gives a practical schedule, and working in two-week rounds shows progress early.
How much do UI/UX design services cost?
Cost follows screen count, platforms, research depth and accessibility targets. A free consultation and a detailed estimate within 24 hours, as Kramate offers, is more reliable than a quote given before anyone has asked about scope.
Does the client own the design files?
You should. The contract needs to transfer intellectual property for designs, assets, fonts licenses and documentation, and the files should be delivered in formats your team can open and edit. At Kramate, all intellectual property is transferred to the client.
Should we redesign everything or fix specific problems?
Start by finding the problems. A UX audit or a round of usability tests often shows that a few flows cause most of the trouble, which is cheaper than a full redesign.
Sources and further reading
- 10 Usability Heuristics for User Interface Design (opens in a new tab)Nielsen Norman Group
- Usability.gov (opens in a new tab)US HHS
- Web Content Accessibility Guidelines (WCAG) 2.2 (opens in a new tab)W3C
- Accessibility Fundamentals Overview (opens in a new tab)W3C WAI
- ARIA Authoring Practices Guide (opens in a new tab)W3C WAI
- Web Vitals (opens in a new tab)web.dev
- Guidance on Web Accessibility and the ADA (opens in a new tab)US DOJ ADA.gov
- Section508.gov (opens in a new tab)US GSA
- Understanding accessibility requirements for public sector bodies (opens in a new tab)GOV.UK
- GOV.UK Design System (opens in a new tab)GOV.UK
FAQ
Frequently asked questions
Price follows scope: number of screens, platforms, research depth, prototype fidelity, brand work and handoff needs. Simple marketing flows cost less than complex applications. We send a no-obligation estimate within 24 hours. Research depth matters too: interviews and testing add to the budget but reduce guesswork.
They move through discovery, research, user flows, wireframes, visual design, prototype, testing and handoff. Duration depends on project size, stakeholder availability, number of review rounds and whether research is included. Workshops with your team set goals first, and visual design comes after wireframes are agreed.
You do. Kramate signs an NDA before detailed discussions and transfers all design files, assets and documentation to you, including source files, so your team can keep working on them. The agreement transfers wireframes, prototypes and brand assets, so you are not tied to us later.
We work in Figma, share files early and hold regular reviews with your product owner. Developers get specs, assets and components they can build from. We stay available during build to answer questions. Weekly reviews with your product owner keep decisions moving and keep developers informed early.
UX design is about how a product works: research, flows, structure and ease of use. UI design is how it looks: layout, color, type and visual details. Good products need both, and they work best when planned together. Most products need research, flows and visual design working together rather than one in isolation.
Look for a clear process, case studies showing the reasoning behind decisions, research ability and good communication. Ask who will actually work on your project. A short paid pilot can reveal how a team works. Ask for a case study that explains the problem, the choices made and what was learned.
Avoid skipping user research, changing scope late, involving too many decision-makers and treating design as decoration. Test early with real users and agree success criteria upfront, so the design solves a clear problem. A small test with real users before development removes many arguments about opinions.
Taking new projects
Let’s talk about your UI/UX Design Services needs
Tell us about your project and get a free consultation and estimate within 24 hours.
- We reply within 4 business hours A real consultant reads your brief — no bot, no queue.
- 30-minute discovery call We dig into goals, constraints and budget. NDA signed on request.
- Proposal in 24 hours Scope, timeline, team and price — clear enough to decide on.
NDA on request You own the IP No obligation Free estimate