Social Media Audit & Audience Research
We review your profiles, competitors and audience behaviour to find where your brand can stand out and win attention.
- Social audit
- Audience personas
- Competitor review
Digital Marketing & Growth
Social Media Marketing Services
Channel strategy, content calendars, paid social and community management on LinkedIn, Instagram and more, built to grow engaged followers and send qualified visitors to your site.
- Content calendars
- LinkedIn & Instagram
- Paid social
- Community management
- Years of delivery
- 8+
- Years of delivery
- Projects shipped
- 350+
- Projects shipped
- Clients across US, UK, AU & SG
- 200+
- Clients across US, UK, AU & SG
What’s included
Everything You Need to Grow an Engaged Social Audience
Strategy, content, community management and paid social across LinkedIn, Instagram and more, built around your brand and buyers.
-
-
Platform Strategy & Brand Voice Guide
We choose the right platforms and define your tone, themes and posting rhythm so your brand sounds consistent everywhere.
- Platform strategy
- Brand voice guide
-
Content Calendar & Post Planning
Your team gets a month-by-month plan of posts, campaigns and key dates, so publishing stays steady and on message.
- Content calendar
- Campaign themes
-
Social Creative & Video Production
We design graphics, carousels and short-form video made for each platform to stop the scroll and earn engagement.
- Post designs
- Short-form video
- Carousel templates
-
Community Management & Engagement
We reply to comments and messages in your brand voice, building relationships and flagging sales conversations to your team.
- Response playbook
- Engagement reports
-
Paid Social Advertising Campaigns
We run targeted ads on Meta and LinkedIn to extend your reach to the buyers most likely to care.
- Ad campaigns
- Audience targeting
-
Social Analytics & Performance Reporting
You get clear monthly reports showing reach, engagement and leads from social, with recommendations for the next cycle.
- Monthly report
- Insights dashboard
Need something specific?
Why Kramate
Why Business Owners Choose Kramate for Social Media Marketing
Posts that sound like you, planned with you, not around you.
-
Posts That Sound Like You
Instead of
generic posts any company could publish
With Kramate
We learn your voice first, then show you sample posts before anything goes live.
-
You Approve Before We Post
Instead of: surprise posts you never saw
With Kramate: Nothing is published until you have seen it and said yes.
-
A Plan You Can See Ahead
Instead of: guessing what will be posted this week
With Kramate: You get a calendar of upcoming posts so nothing catches you off guard.
-
Your Logins Stay Safe
Instead of: passwords shared over email
With Kramate: We use limited access and secure working practices, and you keep ownership of your pages.
-
Quick Answers When You Call
Instead of: agencies that go quiet between reports
With Kramate: Reach us on Slack or Teams, and we also share a progress demo every two weeks.
Our approach
How We Run Your Social Media Marketing, Step by Step
From first profile review to monthly results, you see the plan before anything is posted.
7 clear steps 7 deliverables you keep
-
Profile & Audience Review
We look at your pages, your rivals and the people you want to reach to see where you can stand out.
-
Platform & Voice Plan
We pick the right platforms, set your tone of voice and agree how often you will post.
-
Monthly Post Schedule
We lay out posts, campaigns and key dates for the month so nothing is last minute.
-
Post & Video Creation
We design the graphics, carousels and short videos, then write the captions to go with them.
-
Community Replies
We answer comments and messages in your voice and pass real sales questions straight to your team.
-
Paid Social Ads
We run targeted ads for the posts and offers worth pushing, with clear spend limits.
-
Monthly Social Report
We report reach, engagement and enquiries, then recommend what to post more or less of.
Tools & technologies
Technologies We Use for Social Media Marketing
We use the platforms your audience is on, with tools to plan, publish and measure posts.
- Facebook: Business pages, communities and reviews where customers engage with you.
- Instagram: Visual platform for brand content, creators and shoppable posts.
- LinkedIn: Professional network for company pages, thought leadership and B2B reach.
- X: Real-time platform for brand updates, conversations and news.
- TikTok Ads: Short-video advertising to reach younger and fast-growing audiences.
- YouTube: Video platform for brand content and video advertising.
- Hootsuite: Schedules posts and monitors conversations across social accounts.
- Buffer: Plans and schedules social posts and reports on how they perform.
- Sprout Social: Social publishing, inbox and reporting in a single platform.
- Figma: Design tool for dashboard wireframes and layouts approved before build.
- Canva: Quick design tool for social graphics, banners and presentations.
- Linktree: Single link page that routes social followers to key offers.
- Bitly: Short, trackable links that show which posts and partners drive clicks.
- Google Analytics: Shows how visitors find and use your website and apps.
- Google Tag Manager: Manages tracking tags without changing website code.
- Google Sheets: Shared spreadsheets for plans, reports and quick data checks.
Expert guide
Social Media Marketing Services: A Complete Guide for Businesses
Social media marketing services help a business show up where its audience spends time, publish content worth following, respond to people, and pay for reach where it makes sense. The work spans strategy, content creation, scheduling, community care, paid campaigns and reporting.
Social is two jobs that need different skills. Publishing is planned in advance, while conversation happens in real time in comments, messages and mentions. A provider that handles only the first leaves your audience unanswered, and one that handles only the second has nothing for people to find.
This guide shows how to choose platforms, build a content system, handle comments and complaints, run paid social, follow disclosure rules in the USA, UK, Australia and Singapore, and select a partner. No honest provider can promise follower counts or sales.
Choosing the right platforms for your audience
Being everywhere is a common mistake. Pick platforms where your buyers already spend time and where your content format suits the audience.
| Platform | Often suits | Content that fits |
|---|---|---|
| B2B services, recruiting, thought leadership | Expert commentary, case lessons, company updates, document posts | |
| Consumer brands, hospitality, retail, creative services | Short video, carousels, behind-the-scenes images | |
| Local businesses, communities, events | Community posts, events, customer service | |
| YouTube | Education, product demonstration, long-form explanation | Tutorials and walkthroughs |
| X and similar text platforms | News, live commentary, quick customer support | Short updates and replies |
Start with one or two platforms and do them well. The official LinkedIn Marketing Solutions Help (opens in a new tab) and Meta Business Help (opens in a new tab) explain the tools available on each.
Building a content system instead of posting at random
Consistent quality beats frequency. A workable system has a few repeatable parts:
- Content pillars: three to five themes tied to your expertise and your buyers’ questions.
- Formats: a mix such as short video, carousels, text posts and live sessions, matched to each platform.
- Calendar and approvals: who drafts, who checks facts, who signs off and how fast.
- Reuse: one article, webinar or case lesson becomes several posts. See our content marketing services for long-form material.
- Subject-matter input: a regular slot where your staff supply real insight that a writer cannot invent.
Posting frequency should be what you can sustain with quality. A thin calendar maintained for a year does more than a burst that stops.
Community management and social customer care
Comments, direct messages and mentions are where social media becomes a service channel. Agree response times, tone and escalation rules before launch, so a complaint reaches the right person quickly.
- Acknowledge the message promptly and publicly where appropriate.
- Move sensitive details such as account numbers to a private channel.
- Escalate legal, safety and press matters to a named person.
- Log recurring questions so the website or product team can fix the cause.
For serious or public disputes, see how our online reputation management services approach monitoring and response.
Disclosure, advertising and messaging rules
Social content that is paid for, gifted or tied to a commercial relationship must usually be disclosed clearly. Rules differ by country, and you remain responsible for what appears under your brand.
- USA: the FTC explains when and how to disclose material connections in the FTC Endorsement Guides (opens in a new tab).
- UK: the UK Advertising Codes (opens in a new tab) require ads to be obviously identifiable, including influencer posts. Direct marketing by electronic message falls under PECR guidance from the ICO (opens in a new tab).
- Australia: Australian Consumer Law and the Spam Act affect claims and commercial messages.
- Singapore: the Singapore Code of Advertising Practice (opens in a new tab) applies to social media advertising.
Measuring social media marketing without vanity numbers
Follower counts feel good but rarely connect to revenue. Choose measures that match your goal:
- Awareness: reach among your target audience and branded search interest.
- Engagement quality: saves, shares, meaningful replies and profile visits, not likes alone.
- Traffic and leads: visits, sign-ups and inquiries, tracked with Google Analytics (opens in a new tab) and tagged links.
- Service: response time and resolution of customer messages.
Social often assists a sale that closes elsewhere, so ask your reporting to show influence on the path to purchase, not only last-click results. Advertising measurement standards are discussed by bodies such as the IAB (opens in a new tab).
Cost factors and how to choose social media marketing services
Cost depends on the number of platforms, posting volume, video and design production, community response hours, paid media and reporting. Models include a monthly retainer, a content package, a dedicated team and hourly support. Ad spend is paid to the platforms and is separate from the service fee.
- They ask about your customers, sales process and approvals before pitching a calendar.
- They show how they handle complaints and crises.
- They explain their disclosure practice for creators.
- You own every account and login.
- Reports address your goals, not only follower growth.
For creator partnerships see our influencer marketing services.
How Kramate delivers social media marketing services
You are assigned a dedicated project manager, receive daily updates on Slack or Teams, and review progress at the end of each two-week round. An NDA is signed before detailed discussions, and all content and accounts remain yours. The step-by-step process is in our approach to client engagements.
After a free consultation, a detailed estimate arrives within 24 hours, in fixed-price, dedicated-team or hourly form. Four to six hours overlap with US Eastern time and a full working day with the UK, Australia and Singapore keeps replies timely.
Frequently asked questions
How do I choose social media platforms for my business?
Start with where your buyers already spend time, then consider which formats you can produce well. Two platforms done properly usually outperform six done thinly. Revisit the choice once you see your own engagement data.
What does a social media manager do?
They plan content, create or brief posts, publish, answer comments and messages, watch mentions, run or support paid campaigns and report results. Strategy and community response are as important as posting.
How often should a business post on social media?
There is no universal number. Choose a frequency you can sustain without lowering quality, then adjust based on how your audience responds. Regular and useful beats frequent and thin, and your provider should agree a cadence that matches your team’s capacity for approvals.
Is organic or paid social better?
They do different work. Organic builds trust and serves existing followers, while paid reaches defined new audiences. Most businesses combine the two, using paid to promote content that has already proved useful.
Do influencer or sponsored posts need to be disclosed?
Generally yes. Regulators in the US, UK, Australia and Singapore expect clear labeling of paid or gifted promotion. Check the specific rules for your market and put disclosure requirements in your creator agreements.
How do I choose a social media agency?
Look for questions about your customers, a clear approval and crisis process, honest measurement beyond follower counts, and account ownership on your side. Ask how they handle complaints on your behalf.
Sources and further reading
- LinkedIn Marketing Solutions Help (opens in a new tab)LinkedIn
- Meta Business Help Centre (opens in a new tab)Meta
- FTC Endorsement Guides: What People Are Asking (opens in a new tab)US FTC
- The UK Advertising Codes (opens in a new tab)UK ASA
- Direct marketing and PECR guidance (opens in a new tab)ICO UK
- Singapore Code of Advertising Practice (opens in a new tab)ASAS Singapore
- Analytics Help (opens in a new tab)Google
- IAB Guidelines and Standards (opens in a new tab)IAB
FAQ
Frequently asked questions
Price depends on the number of platforms, posting frequency, video and design needs, community management hours and whether paid social is included. Ad spend is separate from our fee. Tell us your goals and we send a no-obligation estimate within 24 hours.
We review your profiles and audience, build a platform and voice plan, create a monthly schedule, then publish, reply and report. Engagement trends show in weeks, while audience growth and enquiries take longer. We do not promise follower counts or sales.
You do. Accounts stay in your name, and we use safe access methods, never taking over your logins. Kramate signs an NDA before detailed discussions, and posts, videos, graphics and content calendars are transferred as deliverables.
You approve content before we post. We follow your brand guidelines, share a calendar ahead of time, and keep quick lines open for urgent replies. If you have in-house staff, we split tasks clearly, such as who replies to customers and who creates photos.
Start with where your buyers spend time, then match platforms to your content ability. A business buyer may need LinkedIn, a visual product may suit Instagram. We recommend fewer platforms done well rather than being everywhere.
Prepare brand guidelines, logos, photos, past posts, and a view of your audience and competitors. Name a person to approve content. Share common customer questions and products to feature. This gives us enough to write posts that sound like you.
Likes alone say little. We focus on reach among the right people, engagement quality, link clicks, enquiries and sales from social. Reports tie activity to business goals, and we explain what worked and what to change next month.
Ask who writes and designs the posts, how approvals work and how you keep account access. Request sample calendars and reports. Avoid anyone promising viral growth or buying followers. A good provider matches your voice and reports honestly.
Taking new projects
Let’s talk about your Social Media Marketing Services needs
Tell us about your project and get a free consultation and estimate within 24 hours.
- We reply within 4 business hours A real consultant reads your brief — no bot, no queue.
- 30-minute discovery call We dig into goals, constraints and budget. NDA signed on request.
- Proposal in 24 hours Scope, timeline, team and price — clear enough to decide on.
NDA on request You own the IP No obligation Free estimate