Buyers find the product through helpful content

The challenge

What was going wrong

1. 1

   Learn how buyers search

   We interviewed sales and support, studied search terms and mapped the questions buyers ask from first problem to final comparison.

2. 2

   Plan the content

   We chose a small set of topics the company could truly own. Each topic got a main guide and supporting pages that link to one another.

3. 3

   Fix the site basics

   We repaired slow pages, broken links and unclear page titles so search engines could read the site well. We also added clear next steps on every page.

4. 4

   Connect content to leads

   We tied each page to forms and the sales system. Sales now sees which article a lead read first, and we improve pages based on that.

• Topic-based content plan

  Guides and supporting pages built around real buyer questions.

• Technical site cleanup

  Faster pages, cleaner structure and clear titles for search engines.

• Lead capture and routing

  Forms feed the sales system with the page each lead came from.

• Content performance report

  A simple view of which pages bring leads sales actually wants.

• Better-fit inbound leads

  Sales reports more inquiries from buyers who already understand the problem.

• Stronger search presence

  The company now appears for the topics its buyers research before they buy.

• Content tied to revenue

  Marketing can show which pages help start real sales conversations.

• Semrush Keyword, competitor and site audit data for search and content planning.
• Google Search Console Shows how your site appears in Google search and flags indexing problems.
• Google Analytics Shows how visitors find and use your website and apps.
• HubSpot CRM for sales, marketing and customer service.
• WordPress Content management system for websites, blogs and landing pages.