Ad spend finally tied to real orders

The challenge

What was going wrong

1. 1

   Audit the tracking

   We checked every tag and event against real orders. We found double counted sales and missing steps, and wrote down what the data should say.

2. 2

   Build one clear report

   We joined ad, site and order data in a single report. The team could finally see cost and revenue by campaign, product group and device.

3. 3

   Test the weak steps

   We watched session recordings and ran small page tests on product pages and checkout. Each test had one change and a clear question to answer.

4. 4

   Shift budget and keep testing

   We moved spend toward campaigns that led to orders and paused the rest. Tests continue in a steady rhythm, with results shared in plain language.

• Cleaned-up tracking setup

  Tags and events now match what actually happens in the shop.

• Campaign-to-order report

  One view of spend and revenue by campaign, product group and device.

• Checkout and product page tests

  Small, planned changes to the pages where shoppers hesitate.

• Budget review routine

  A regular check that moves spend toward what earns.

• Numbers the team can trust

  Ad reports now agree with the orders in the shop, so decisions rest on facts.

• Smoother mobile checkout

  Fixes to the mobile checkout steps removed friction that shoppers had been hitting.

• Budget moved to what works

  Spend shifted from campaigns that only brought clicks to those that brought orders.

• Google Analytics Shows how visitors find and use your website and apps.
• Google Tag Manager Manages tracking tags without changing website code.
• Google Ads Runs search, shopping and video ads and tracks what each click returns.
• Meta Ads Runs paid campaigns on Facebook and Instagram with audience targeting.
• Hotjar Heatmaps and recordings that show how people use your pages.
• Shopify Online store platform for products, checkout and order data.