Business Questions & KPI Framework
We work with leadership to define the decisions that matter and the KPIs that measure them, so analysis has a purpose.
- KPI framework
- Metric definitions
New Now offering Generative AI & AI Agent development GenAI & AI agent development Explore AI services
Services
Company
Talk to us
Data & Analytics
Our consultants audit your data, agree the metrics that matter and set up the tools and routines to track them, so decisions rest on one shared view instead of competing spreadsheets.
What’s included
Our consultants take you from unclear questions to trusted metrics, tooling and a team that acts on data every week.
We work with leadership to define the decisions that matter and the KPIs that measure them, so analysis has a purpose.
We score your current data, tools and skills, then show the gaps that are holding back reporting and growth.
You get a phased plan covering tools, data sources, team roles and quick wins, sized to your budget and timeline.
We compare analytics and BI platforms against your needs and budget, so you buy the tools you will actually use.
We analyse sales, customer and operational data to find revenue leaks, cost drivers and growth opportunities worth acting on.
We configure tracking, attribution and cohort reporting so you can see which channels and customers drive profit.
Your staff learn to ask better questions, read dashboards and run their own analysis, reducing reliance on outside help.
A senior analyst stays on call to review results, refine metrics and keep your data programme moving each month.
Need something specific?
Why Kramate
We start with your business questions, not with software, and we keep the talk jargon free.
Instead of
being sold tools before anyone asks what you need
With Kramate
Our first meeting is about the choices you face this year, and we only suggest tools after that.
Instead of: reports full of terms nobody explains
With Kramate: Every finding is written so you can read it aloud to your team without a translator.
Instead of: advisers who always recommend more work
With Kramate: If a simple spreadsheet will do the job, we say so and we do not sell you more.
Instead of: paying for the same help again and again
With Kramate: We teach your staff as we work, so they can answer the next question alone.
Instead of: advice that stops the day the report lands
With Kramate: After the project, you can keep a senior analyst on call each month to check progress.
Our approach
We turn your business questions into a clear plan for using data.
6 clear steps 6 deliverables you keep
We sit with your leaders to write down the decisions you struggle with and the figures that would help.
We look at what data you already hold, how reliable it is and who in your team uses it.
We rank the ideas by value and effort, then lay out what to do first, next and later.
We dig into your data to answer the top questions and show what we found in plain language.
We teach your people to read reports, ask better questions and keep the work going without us.
We meet again after your team has used the findings and update the plan to match what you learned.
Tools & technologies
We recommend tools you can afford and your team will actually use, not the most complex stack.
Expert guide
Data analytics consulting services help an organization decide which questions its data should answer, what to measure, which tools and skills it needs, and in what order to build them. The output is a plan and working foundations, not a pile of charts.
Many businesses already own plenty of reports. What they lack is agreement on what a metric means, trust that the numbers are right, and a habit of consulting them before a decision is made, not afterward to justify it.
This guide explains the stages of an engagement, a simple maturity ladder, how to define metrics that survive an argument, what governance really involves, and how to compare advisers across the USA, UK, Australia and Singapore.
A consultant works backward from decisions. Which choices does leadership make each month, such as pricing, hiring, stock levels or campaign spend, and what evidence would change them? Those answers decide what data matters.
A well-run engagement usually produces:
You probably need this when teams argue about whose number is right, when analytics spend has grown without a visible payoff, or before a major investment in a warehouse or AI program.
Analytics capability tends to progress through four kinds of question. Skipping rungs is the most common reason projects disappoint, because forecasting built on unreliable history only forecasts the errors.
| Step | Question answered | What must already be true |
|---|---|---|
| Descriptive | What happened? | Core data is collected and reports are consistent |
| Diagnostic | Why did it happen? | Data can be sliced by customer, product, channel and time |
| Predictive | What is likely next? | Clean history, stable definitions and someone to maintain models |
| Prescriptive | What should we do? | Predictions feed decisions, with outcomes tracked back |
A consultant should place you honestly on this ladder and recommend the next rung, not the top one. When prediction is the right next step, predictive analytics services build on the foundations described here.
A metric is only useful when two people calculate it the same way. Take churn: does it count paused accounts, trial users, or customers who downgrade? Write the definition, the source table, the time window and the owner in one place.
Good metric sets share a few traits:
Dimensional modeling, described in the Kimball Group techniques (opens in a new tab), is a well-known way to store facts such as orders and dimensions such as customers so these metrics can be sliced consistently.
Tools matter less than who does what. Decide whether analysts sit in a central team, inside each department, or in a hybrid, and who owns data definitions. A small hybrid model, where a core team maintains shared data and departments ask their own questions, works for many mid-sized firms.
On the tooling side, choose from the reporting platform you already pay for first. Microsoft Power BI (opens in a new tab) is a common starting point for organizations on Microsoft 365. For dashboard builds and self-serve reporting, see business intelligence services.
Governance sounds heavy, but the practical core is small: a named owner for each important dataset, a glossary of terms, rules on who may see what, and a way to report errors. The DAMA International (opens in a new tab) body of knowledge describes data management disciplines you can adopt in stages.
For data quality, start by measuring a few things you can count: missing values in key fields, duplicate customers, and records that fail simple business rules. Fix the worst source at its origin, which is cheaper than correcting it in every report. If you need a structured program, see data governance consulting.
For personal data, the NIST Privacy Framework (opens in a new tab) helps teams identify what personal data they hold and manage the related risks.
These are illustrative examples, not Kramate client results.
Analytics often combines customer, employee and transaction data, so privacy rules shape what is allowed. Confirm specifics with legal counsel.
A recurring theme is purpose: data collected for one reason should not quietly be reused for another. Workshops across time zones should also be scheduled for each region’s working day.
Data analytics consulting services are priced mostly by people and time, so scope control is the main lever. Typical drivers include:
Begin with a short, fixed-scope assessment that ends with a roadmap and a costed first project. Dedicated-team models suit long programs, and hourly work suits targeted reviews. Ask how return on the work will be judged, in terms of a decision or a time saving you can observe.
Conversations begin under an NDA, then a free consultation leads to a detailed estimate within 24 hours. You get a dedicated project manager, daily Slack or Teams updates and a review at the close of every two-week round. Intellectual property is yours, and the team can run the work or sit inside your analysts. More on how a Kramate engagement runs.
A consultant identifies the decisions your business needs to make, agrees metrics and definitions, reviews data readiness, recommends tools and an operating model, and builds a prioritized roadmap. Many also help implement the first reports so the plan produces something visible quickly.
Start with three to five business decisions, list the metrics and data each needs, assess gaps, then sequence the work so each phase supports the next. Assign owners, set a review rhythm and keep the first project small enough to finish.
Descriptive analytics summarizes what already happened, such as monthly sales. Predictive analytics estimates what is likely to happen next, such as demand or churn. Prediction depends on trustworthy historical data and stable definitions, so descriptive foundations come first.
Tie each initiative to a decision or process, record the baseline before you start, and compare afterward. Typical measures are time saved, reduced waste or faster reaction to a problem. Avoid claiming credit for outcomes that other changes also influenced.
Treat it as a habit, not a purchase. Agree metrics, make trusted data easy to reach, and ask for evidence in routine meetings. Leaders must use the numbers visibly, or teams will return to instinct and private spreadsheets.
Price depends on the departments in scope, data quality, whether build work is included and how much training you need. Kramate provides fixed-price, dedicated-team and hourly options after a free consultation.
FAQ
Scope drives it: how many business questions, data sources and teams are involved. Seniority of the consultants, the need for hands-on tooling work, and whether you want a roadmap only or delivery support also matter. Workshops and training add time. We provide a no-obligation estimate within 24 hours.
It usually moves from discovery and a data audit to a metrics framework, tool recommendations, a prioritised roadmap and early delivery. Length depends on how many teams we interview, how scattered the data is and how fast decisions are made. We can stop after the roadmap or continue into building.
You own all of it. Kramate signs an NDA before detailed discussions, and the audit findings, metric definitions, roadmap and any code or models transfer to you. We also document the reasoning behind each decision, so your team can defend and update it.
We work as an extension of your team. Your analysts keep ownership of day-to-day reporting while we add structure, method and extra hands. We use your existing tools and warehouse where possible, and we pair with your staff so the knowledge stays after the engagement ends.
Look for a provider who starts with your business questions, not a tool. Ask for a sample deliverable, how they handle data privacy, and who will actually do the work. Be wary of anyone promising results before seeing your data. Clear handover and documentation matter too.
Prepare your top business questions, a list of systems that hold data, current reports and the people who use them. Access to a few sample datasets speeds things up. If you cannot agree on priorities yet, the first workshop helps settle them.
Measure it against decisions and outcomes you name at the start, such as faster reporting, fewer disputed numbers or better-targeted campaigns. We agree on baseline measures first, then track them after delivery. Adoption by your team is a strong signal too.
Tell us about your project and get a free consultation and estimate within 24 hours.
NDA on request You own the IP No obligation Free estimate
A solutions consultant will reply within one business day with next steps.
Tell us about your project and we’ll reply within one business day. Fields marked * are required.
We couldn’t send your message just now. Please try again, or email us at hello@kramate.com.